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- Short title: News
News and Views
Our news headline
Supermarkets
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16.06.2025
Branding is the art of differentiation
Branding is the art of differentiation
“Products are made in a factory, but brands are created in the mind.”- Walter Landor Evolving Supermarket Brand Identity Through Immersive Store Design: Trends and Campbell Rigg’s Approach Supermarket brand identity has evolved far beyond l... read more
Supermarkets
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16.06.2025
Fashion
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16.06.2025
Your store is your stage—and your brand is the performance.
Your store is your stage—and your brand is the performance.
Your store is your stage—and your brand is the performance. When the management team at Zolla Fashion Retail, a Russian chain with over 450 stores, approached us for a proposal to redevelop their store formats, we recommended conducting a comp... read more
Fashion
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16.06.2025
Technology
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16.06.2025
Small can be beautiful as well as profitable
Small can be beautiful as well as profitable
Small can be beautiful as well as profitable Design Attributes of Compact Telecom Retail Formats for Malls and Airports: As telecom retail evolves to meet the demands of today’s fast-moving consumers, compact formats for malls and airports have... read more
Technology
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16.06.2025
Banks
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16.06.2025
Modular Banking: Micro-Branches & Kiosks in Europe
Modular Banking: Micro-Branches & Kiosks in Europe
Modular Banking: Co-Working Branches & Kiosks in Europe Across Europe, financial service environments are undergoing a major shift, with industry procurement briefs reflecting a growing demand for adaptable, space-efficient, and digitally inte... read more
Banks
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16.06.2025
Fashion
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15.06.2025
Leaders and followers.
Leaders and followers.
Innovation sets leaders apart At CampbellRigg, an innovative fashion retail branding agency based in London, we prepared the following design proposals for the management team of Tom Tailor Hamburg. The aim to drive meaningful transformation for t... read more
Fashion
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15.06.2025
Shopping Mall
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22.11.2024
Life requires navigation
Life requires navigation
A well-designed mall navigation system elevates the customer experience. During a recent trip to Bangkok, Thailand, we visited the Siam Centre and EmQuartier Malls to benchmark industry-leading signage and navigation systems. At Forum Istanbul... read more
Shopping Mall
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22.11.2024
Shopping Mall
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01.11.2024
Marmara Forum Mall
Marmara Forum Mall
Optimizing shopping mall design, planning and branding strategies read more
Shopping Mall
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01.11.2024
Duty Free
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26.10.2024
Improve the customer experience
Technology
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26.10.2024
A brand is a voice and a product is a souvenir
Banks
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02.10.2024
Money is only a tool
Supermarkets
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22.09.2024
Branding a Supermarket in Siberia
Branding a Supermarket in Siberia
Branding a Supermarket in Siberia Monetka was established in Yekaterinburg in 2001 and has since grown to become the largest regional retail network in Siberia. By August 2012, it had expanded to 390 stores across the Sverdlovsk, Chelyabinsk, Tyum... read more
Supermarkets
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22.09.2024
Forecourt
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07.09.2024
Drill baby drill
Drill baby drill
A petrol forecourt benchmark proposal for Gulf Oil International. read more
Forecourt
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07.09.2024
Fashion
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01.05.2024
Designing a house of stars
Banks
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01.05.2024
One of Russia’s most established banks
Banks
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01.05.2024
Traditional retail bank branch design and brand identity for a leading financial retailer in Russia.
Tasked with providing creative direction
