Bacardi Oakheart USA

Duty Free Environments

The application of a global brand activation programme for Bacardi OakHeart. “What goes on tour stays on tour”.

Bacardi Global Travel Retail, Oakheart brand experience, we've spiced things up a bit brand identity and platform
 

Bacardi Global Travel Retail marketeers enlisted our brand team to help design and implement the spirit of the Oakheart experience.

The Oakheart brand campaign targets 18 - 24-year-old males and emphasises the masculinity of the drink through slogans such as "Spice things up a bit", "Stories you can't tell" and "What happens on tour stays on tour".

Location - Charles de Gaulle, Paris.

 
Bacardi Global Travel Retail, Oakheart brand experience, in airport duty free stores, we've spiced things up a bit brand identity and platform
Learn more about the project

We've spiced things up a bit

BACARDI OAKHEART (means «from the bottom of the oaken barrel»), alcohol percentage 35%: -premium spice (piquant) rum, it is kept in specially processed barrels made of white oak which imparts the flavour of smoke and woody notes; - infused with selected spices.

The brand has been created for guys to enjoy together, tapping into areas that resonate - adventure and bonding. The banner heads “What goes on tour stays on tour” and Keep your friends close and your wingmen closer” capture the spirit of adventure that underpins the brand.

What we did for Bacardi Oakheart: The programme of activation points included more than 16 counties globally. Our brand team responsible for delivering the Oakheart story in airports like Schiphol, Kyiv, Copenhagen, Cancun, Mallorca and Munich engaged with Manager’s from the Global Corporate Communications team and regularly provided creative solutions for pop-up installations and point of sale material. The activation programme at Heathrow Terminal 3, London is one illustration of multiple applications of assets by our brand team to airports across the globe.

Bacardi Global Travel Retail, Oakheart brand experience graphics, we've spiced things up a bit brand identity and platform
Branding material for Bacardi Together - OakHeart "WE'VE SPICED THINGS UP A BIT"
Bacardi Oakheart brand experience graphics, what goes on tour stays on tour brand platform

Our creative team helped Bacardi implement and launch an ambitious programme for spirits' retail branding, at select European airports and over 16 countries globally.
Multiple airport store locations - Globally.

 
Bacardi Global Travel Retail, Oakheart brand experience graphics,try the new arrival brand platform
 
Bacardi Global Travel Retail, Oakheart brand experience, in airport duty free stores design, we've spiced things up a bit brand identity and platform