Bacardi Oakheart
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“What goes on tour stays on tour". The application
of a global brand activation programme for Bacardi
OakHeart story-telling and communications.
Bacardi Global Travel Retail marketeers enlisted our brand team to help design and implement the spirit of the Oakheart experience.
The Oakheart brand campaign targets 18 - 24-year-old males and emphasises the masculinity of the drink through slogans such as "Spice things up a bit", "Stories you can't tell" and "What happens on tour stays on tour".
Location - Charles de Gaulle, Paris.
We've spiced things up a bit
BACARDI OAKHEART (meaning "from the bottom of the oaken barrel") is a premium spiced rum with a 35% alcohol content. It’s aged in specially treated white oak barrels, which impart rich smoky and woody notes, and is infused with a blend of carefully selected spices.
Designed for camaraderie and adventure, the brand embodies a spirit of exploration and bonding, encapsulated by slogans like “What goes on tour stays on tour” and “Keep your friends close and your wingmen closer.”
Our efforts for Bacardi Oakheart spanned over 16 countries worldwide. Our brand team executed the Oakheart narrative in major airports such as Schiphol, Kyiv, Copenhagen, Cancun, Mallorca, and Munich. We collaborated closely with the Global Corporate Communications team, offering creative solutions for pop-up installations and point-of-sale materials. A notable example of our global activation was the program at Heathrow Terminal 3 in London, showcasing our team’s ability to deploy brand assets effectively across international airports.
Our creative team helped Bacardi implement and launch an ambitious programme for spirits' retail branding, at select European airports and over 16 countries globally.
Multiple airport store locations - Globally.
