Centra IR

Supermarkets

An award winning convenience supermarket retail concept in Dublin, Ireland. Interior store design, visual merchandising and brand communications.

Centra good to go sub-brand identity for convenience supermarkets
Centra store brand and "good to go" sub-branding in the window.
Centra good to go sub-brand identity and lifestyle photography for convenience supermarkets in Ireland
Creating the"good to go"sub-brand identity.

Centra, award-winning retail design
for the best convenience food supermarket store,
sub-brand identity and packaging
design in Ireland.

The "good to go" sub-brand identity launched with the
support of vibrant in-store communications,
food packaging and store design.
Store location - Dublin, Ireland.

 
Centra conveince stores in-store freshly baked branding
Learn more about the project

Embellish the moment

Centra, the convenience format franchised by the Musgrave Group (Ireland’s largest grocery distributor), is Ireland’s leading convenience retail group, with bright, accessible stores in over 350 locations throughout the country. They introduced their "good to go" concept with a focused range of fresh produce and hot/cold food offers to meet the growing convenience market in Ireland.

Centra management wanted to address the demand for home meal replacement and top-up shopping requirements of Ireland’s busy convenience food market. Working with Musgrave’s store development and marketing team. We created a communication strategy for the "good to go" sub-brand and the interior store design.

Sales performance:- The format exceeded all sales targets, resulting in significant sales uplifts and the award-winning format is being rolled out across the shop network in the Republic of Ireland.

Centra conveince stores in-store freshly baked branding and merchandising
Centra conveince stores good to go own label  branding and packaging
 
Centra conveince stores good to go fresh selection own label  branding and packaging
 
Centra convenience store signage
Planning the store design and the customer journey.
Centra convenience stores good to go typographic styling
Typographic design and copywriting.
Centra convenience stores good to go typographic styling for fresh ground coffee dispenser
 
Centra convenience stores good to go typographic copywriting
 
Centra convenience stores bakery and and chilled food display
Centra convenience stores format planning
Centra convenience stores bubble diagram for customer journey mapping