The No.1 electronics retailer in Russia. Store design, merchandising and brand communications.

M.Video Technology Stores rebrand and interior design Dyson branding and display system
 

When the management team
of M.Video invested in our store design and format planning services, they saw like-for-like sales on their
trail stores increase 32%.

As a consequence of this success they immediately invested in a 280 store refurbishment programme.

Multiple store locations - Russia.

 
M.Video Russia retail interior store design, branding, household technology electrical homewares photographic department
Learn more about the project

Sales uplift 32%.

Shortlisted for the Retail Week Interiors Award–International Non-Food Large Format of the Year M.Video, Russia.

M.Video management decided they needed to launch ‘service’ in a bigger way. They threw open the challenge to several design consultancies to develop a new concept with new store design and in-store communications. The existing master brand would remain the same. Their aim was to open 12 stores as soon as possible to achieve a new store opening schedule for the next 3 years thereafter.

Our concept would integrate interior design, brand communications and a navigation system with the best customer experience and online self-service help desks with a traditional retail environment. An entirely new sub-brand promoted service, M.Service. The credit zone was designed to be more accessible and open to customers at the point of purchase. The checkout area was enhanced with a ‘History Wall’ to reinforce the heritage of the company.

The all-important vindication
As with all projects, our client needed to see that our efforts would help to produce a boost in sales. The first store opening in Moscow showed that year-on-year sales had seen a significant boost. Operational team feedback from M.Video was very positive too: “The end result was in line with our expectations”, “overall we were happy with the cost”. There were the “normal challenges of a new concept store” but M.Video was “satisfied” with the quality of the final concept design. The management team implemented the concept through the estate of 284

M.Video Technology Stores rebrand and interior design POSM brand communications white
 
M.Video Technology Stores rebrand and interior design department brand communications washing machines
 
M.Video Technology Stores rebrand and interior design POSM brand communications LED TV monitors
 
M.Video Technology Stores rebrand and interior design POSM brand communications Kitchen appliances
 
M.Video Technology Stores rebrand and interior design POSM brand communications Games station
 
M.Video Technology Stores rebrand and interior design POSM brand communications Games station
 
M.Video Technology Stores rebrand and interior design POSM brand communications BORK appliances
 
M.Video Technology Stores rebrand and interior design POSM brand communications cash desk