M.Video RU
Technology Brands
The No.1 electronics retailer in Russia. Store design, merchandising and brand communications.
![M.Video Russia retail interior store design, branding, household technology electrical homewares M.Video Technology Stores rebrand and interior design Dyson branding and display system](/images/uploads/2024/04/23/M1.jpg)
When the management team
of M.Video invested in our store design and format planning services, they saw like-for-like sales on their
trail stores increase 32%.As a consequence of this success they immediately invested in a 280 store refurbishment programme.
Multiple store locations - Russia.
![M.Video Russia retail interior store design, branding, household technology electrical homewares photographic department M.Video Russia retail interior store design, branding, household technology electrical homewares photographic department](/images/uploads/2024/04/23/M2.jpg)
Sales uplift 32%.
Shortlisted for the Retail Week Interiors Award–International Non-Food Large Format of the Year M.Video, Russia.
M.Video management decided they needed to launch ‘service’ in a bigger way. They threw open the challenge to several design consultancies to develop a new concept with new store design and in-store communications. The existing master brand would remain the same. Their aim was to open 12 stores as soon as possible to achieve a new store opening schedule for the next 3 years thereafter.
Our concept would integrate interior design, brand communications and a navigation system with the best customer experience and online self-service help desks with a traditional retail environment. An entirely new sub-brand promoted service, M.Service. The credit zone was designed to be more accessible and open to customers at the point of purchase. The checkout area was enhanced with a ‘History Wall’ to reinforce the heritage of the company.
The all-important vindication
As with all projects, our client needed to see that our efforts would help to produce a boost in sales. The first store opening in Moscow showed that year-on-year sales had seen a significant boost. Operational team feedback from M.Video was very positive too: “The end result was in line with our expectations”, “overall we were happy with the cost”. There were the “normal challenges of a new concept store” but M.Video was “satisfied” with the quality of the final concept design. The management team implemented the concept through the estate of 284
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![M.Video Russia retail interior store design, branding, household technology electrical homewares signage system M.Video Technology Stores rebrand and interior design POSM brand communications Games station](/images/uploads/2024/04/23/M7.jpg)
![M.Video Russia retail interior store design, brand communications household technology electrical homewares and signage system M.Video Technology Stores rebrand and interior design POSM brand communications Games station](/images/uploads/2024/04/23/M8.jpg)
![M.Video Russia retail interior store design, brand communications household technology electrical homewares and signage system M.Video Technology Stores rebrand and interior design POSM brand communications BORK appliances](/images/uploads/2024/04/23/M9.jpg)
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