M.Video Technology Store Design & Branding

CampbellRigg partnered with M.Video, one of Russia’s leading consumer electronics retail brands, to deliver a strategic technology retail branding, store design and format planning solution that strengthens brand identity, elevate the in-store experience and drives measurable commercial performance across retail formats.

Our goal was to position M.Video as a dynamic technology destination, integrating cohesive brand strategy with immersive store environments that reflect product innovation and resonate with tech-savvy shoppers.

M.Video management recognized the need to elevate their focus on ‘service’ and invited several design consultancies to develop a new store concept.

The challenge was to create an innovative store design and in-store communication system while keeping the existing master brand intact. Their goal was to launch 12 stores immediately, with plans for additional store openings over the next three years.

Shortlisted for the Retail Week Interiors Award: International Non-Food Large Format of the Year, M.Video, Russia.

Our concept seamlessly integrated interior design, brand communication, and a navigation system to create an exceptional customer experience. We introduced self-service help desks to complement the traditional retail environment and developed an entirely new sub-brand, M.Service, to highlight the company’s commitment to service. The credit zone was designed for greater accessibility at the point of purchase, and the checkout area was enhanced with a ‘History Wall’ to showcase the heritage of M.Video.

The Results:
The success of the concept was evident in the first store opening in Moscow, where year-on-year sales saw a significant boost.

Feedback from the M.Video operational team was highly positive: “The end result was in line with our expectations,” and “we were overall happy with the cost.” While there were “normal challenges of a new concept store,” M.Video was “satisfied” with the quality of the final design. 

The concept was successfully implemented across the chain’s estate of 284 stores.

Above: Cash desk prduct evolution brand wall. Below: The creation of services icons.

Below: Store planning of categories and departments.

Below: Store circulation of categories and departments improves sales 32%.

Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance

Partner with CampbellRigg to Transform Your Store.

Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.

Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.

Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.

Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.

International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.

Flexible, Scalable Implementation:
From flagship to urban convenience technology store design and accessories branding we deliver projects of every scale with precision and efficiency.

Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.

Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.