M.Video Technology
We build technology brands designed to transform markets.
Creative. Informative. Branding.
Designing new store interiors, merchandising display systems, and a comprehensive brand communications suite for Russia's top electronics retailer.
When the management team
of M.Video invested in our store design and format planning services, they saw like-for-like sales
on their trail stores increase 32%.As a consequence of this success they immediately invested in a 280 store refurbishment programme.
Multiple store locations - Russia.
Sales uplift 32%.
Shortlisted for the Retail Week Interiors Award – International Non-Food Large Format of the Year, M.Video, Russia.
M.Video management recognized the need to elevate their focus on ‘service’ and invited several design consultancies to develop a new store concept. The challenge was to create an innovative store design and in-store communication system while keeping the existing master brand intact. Their goal was to launch 12 stores immediately, with plans for additional store openings over the next three years.
Our concept seamlessly integrated interior design, brand communication, and a navigation system to create an exceptional customer experience. We introduced self-service help desks to complement the traditional retail environment and developed an entirely new sub-brand, M.Service, to highlight the company’s commitment to service. The credit zone was designed for greater accessibility at the point of purchase, and the checkout area was enhanced with a ‘History Wall’ to showcase the heritage of M.Video.
The Results: The success of the concept was evident in the first store opening in Moscow, where year-on-year sales saw a significant boost. Feedback from the M.Video operational team was highly positive: “The end result was in line with our expectations,” and “we were overall happy with the cost.” While there were “normal challenges of a new concept store,” M.Video was “satisfied” with the quality of the final design. The concept was successfully implemented across the chain’s estate of 284 stores.
