Harrods Technology Department - Retail Store Design
We build department store brands to transform markets.
Visionary. Creativity. Profitability.
An iconic department store renowned for its interior design, merchandising, and exceptional customer service.
CampbellRigg partnered with Harrods to redefine the brand positioning, store design and customer experience of its household technology and home appliances department, strengthening premium perception, increasing engagement and driving sustained commercial advantage.
How to create a department store design that gets people to purchase more products.
With a footprint of 700 sqm allocated for the household electrical department, Harrods enlisted our store design team to help showcase their top-end appliances. Our solution was
to create an environment that reflected the
style and quality of the products on offer.
Location - Knightsbridge, London.
The Awards: Finalist in the "Department Store Interior of the Year" category at Retail Interiors.
Our mission was to align Harrods’ technology presence with its world-class reputation for refined retail environments, creating spaces that combine luxury aesthetics with intuitive consumer experiences.
Spanning 700 square meters, Harrods sought to showcase high-end electrical appliances in a setting that matched the sophistication and quality of the products.
The Retail Challenge
Harrods’ existing technology retail environments faced key challenges:
• Limited coherence between luxury positioning and technology retail execution
• Absence of a unified brand experience across product zones
• Inefficient spatial flow and inconsistent customer engagement drivers
• Need for immersive experiences that reflect Harrods’ premium identity
To compete with high-end technology specialists and global retail experiences, Harrods required a strategic redesign that bridges world-class branding with cutting-edge retail design principles.
Strategic Retail & Brand Solution
Our approach blended brand strategy, luxury retail design, and customer experience planning to elevate the technology retail environment:
1. Brand Positioning & Narrative
We developed a retail brand narrative rooted in Harrods’ heritage, innovation and discerning customer expectations. This narrative guided spatial storytelling and visual communication across all touchpoints.
2. Visual Identity & Graphic Language
A refined and adaptable identity system was created to reinforce brand distinction and premium value.
• Consistent iconography and signage
• Store Environment & Experience Design
Store spaces were redesigned to improve visual clarity, and product discovery:
Curated technology zones with intuitive navigation
Digital touchpoints integrated with luxury aesthetics
Adaptive lighting and visual hierarchy for premium product showcases
These design decisions create environments that feel both aspirational and accessible, encouraging exploration and deeper engagement.
Our next task was the feasibility, planning, interior design, and graphic treatment of Harrods’ luxurious second-floor homeware appliance space.
What We Delivered:
A cohesive brand system that elevates Harrods’ technology retail presence and aligns with its luxury positioning.
• Immersive Retail Environments
• Spaces that combine visual beauty, functional flow and experiential richness:
• Product category storytelling
• Engaging Customer Journeys
From entry to discovery to purchase, every element contributes to a refined and memorable retail experience.
Impact & Commercial Value
Our solutions enabled Harrods to:
1. Strengthen premium brand perception
2. Increase dwell time and shopper engagement
3. Enhance product visibility and discovery
4. Support commercial growth through elevated experience
The result is a technology retail environment that resonates with Harrods’ luxury clientele and drives ongoing commercial differentiation.
We delivered an environment that effectively showcased upscale products for Harrods, while also providing the opportunity to foster relationships with the world’s most exclusive electrical manufacturers.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From household luxury appliances to technology accessories branding and store design we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
