Client Services - Brand Manual Design
Brand architecture design manuals and guidelines.
Unique. Effective. Communication.
Brand architecture guidelines are essential tools for establishing and maintaining the unique identity and character of your business platform.
Brand architecture innovation
In this case study we examine our work for Victoria Supermarkets and the creation of a brand identity and its application to all the company’s collateral material. Brand architecture platform guidelines, often referred to as brand manuals or style guides, are essential for establishing the unique identity and character of a business. With CampbellRigg's brand architecture platform, companies have a constantly updated repository for all brand-relevant materials. Colleagues, partner suppliers, and agencies can access and use the same brand guidelines, complete with all assets and specifications. Developed specifically for the in-house design studios of our clients, CampbellRigg's brand architecture platform ensures consistency and coherence across all branding efforts.
We have visualized our branding design for the supermarket retailer allowing visitors to gain an understanding of the services we provide and offering insight into the development stages of brand guidelines and design.
Save Resources, Time & Money: Manage your brand assets efficiently. Simplify the design management process to reduce confusion through online file sharing. Find and share logo files, colour codes, font specifications, photography, presentation templates between intercompany marketing departments and external partners.
Always Up-to-Date: Avoid the uncertainty about whether colleagues or partners have the right version of your guideline. Custom-design living brand guidelines in a cloud-based platform. Always accessible. Updated and synced for all.
Enhance Brand Consistency: When brand specifications are easy to find, they are easy to use. Increase internal and external brand awareness and minimize wrong decisions on how to use your brand by ensuring all your stakeholders have all the relevant information to be on-brand.
Organize and Grow Your Brands: With CampbellRigg's brand architecture platform, you have a powerful format and a stable base for your brands to grow. Quickly bring updates to the cloud and structure each for easy usage.
What is Brand Architecture?
Brand architecture is the structure of a brand, often illustrated with a diagram, that helps to explain the relationships between a company’s master brand, sub-brands, products, and service lines. Establishing brand architecture helps brands manage the perception of their business, their growth potential, and their relationships within their business. Building a house of brands is an effective way to expand – but without a solid brand architecture and a deep understanding of the relationships therein, it can be difficult to make the right choices.
To develop effective brand guidelines, we follow these steps:
Define Core Brand Elements: Establish your brand’s mission, vision, values, and unique selling propositions (USPs). These core elements should form the foundation of your brand guidelines.
Create Visual Identity Guidelines: Include detailed specifications for logo usage, colour palettes, typography, and imagery. Provide clear instructions on how to use these elements consistently across all media.
Set Tone and Voice: Define the tone and voice for all brand communications. Specify language styles, messaging strategies, and key phrases that align with your brand’s identity.
Develop Usage Rules: Outline rules for using brand assets, including do’s and don’ts. This helps to maintain brand integrity and prevent misuse of brand elements.
Include Templates and Examples: Provide templates for common marketing materials such as business cards, letterheads, and social media posts. Include examples of both correct and incorrect applications of brand guidelines.
Implement Review and Approval Processes: Establish processes for reviewing and approving new materials to ensure they adhere to brand guidelines. This can include setting up a brand management team or using brand management software.
Train and Educate Stakeholders: Conduct training sessions for employees, partners, and vendors to ensure everyone understands and follows the brand guidelines. Provide ongoing education and support as needed.
Regularly Update Guidelines: Keep your brand guidelines up-to-date by regularly reviewing and revising them to reflect changes in the market, brand strategy, and design trends.
Following these steps will help create a robust brand guidelines strategy that ensures brand consistency, enhances brand recognition, and supports the growth and success of your business.
Following these steps will help create a robust brand guidelines strategy that ensures brand consistency, enhances brand recognition, and supports the growth and success of your business.
How do our clients benefit from our services?
By developing a comprehensive brand architecture format, we help businesses increase sales and brand loyalty significantly ahead of the average. Distinctive. Memorable. Top-of-mind branding.
We prepare strategy plans for each format and channel to make the customer journey more intuitive.
Marketing and brand design services made simple at the CampbellRigg Agency.
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Jeff Bezos, Founder and Executive Chair of Amazon
More services - Branding