Luck is an attitude
Martini Royale marketing promotions campaign in Airport Travel Retail, led by our International Branding Agency.
In the competitive off-trade market, where numerous drinks brands are vying for attention, many aim to maximize brand impact and create strong differentiation. We believe that design is crucial in capturing the essence of on-trade success and bringing that same energy and experience into the off-trade environment.
Martini Royale is a refreshing cocktail that blends Martini Rosato with the sparkling character of either Martini Prosecco or Martini Brut.
In partnership with Vespa, Bacardi’s Italian vermouth brand, Martini, launched an exciting airport campaign offering travellers the chance to win a stylish, Martini-branded Vespa motorcycle. Our team at CampbellRigg developed the latest designs and artwork for this promotion in collaboration with Bacardi’s global travel retail division.
The retail brand team worked closely with Bacardi’s Global Travel Retail Communications team to align on upcoming activations, ensuring full awareness and consistent application of Martini Royale assets. One example of this effort was the activation at Schiphol Airport in Amsterdam, part of a broader campaign rolled out in airports worldwide.
