Vtb24 Privilege RU
Banking & Finance
Sub-brand identity design and brand communications for a leading financial retailer in Russia. .
![VTB24 Privilege card lifestyle marketing material for high-net-worth customers in Russia VTB24 Privilege card lifestyle marketing material for high-net-worth customers in Russia](/images/uploads/projects/banks/vtb24-privilege/1.jpg)
The VTB24 marketing executive wanted
the design and branding of their "Privilege Card"
to symbolise higher financial status and
special banking Services.The sub-brand seeks to strengthen VTB24's position
in the VIP segment and the SME sector, where the
Bank offers a private banking programme called
"Privilege" for high-net-worth customers in Russia.
Location - Moscow, Russia.
![VTB24 Privilege card lifestyle branding for high-net-worth customers in Russia VTB24 Privilege card lifestyle branding for high-net-worth customers in Russia](/images/uploads/projects/banks/vtb24-privilege/2.jpg)
Building the VIP segment
VTB24 is one of the largest Russian banks that have managed to gain leadership in retail financial services over a short period of time and branding has been key to that success. It was established by VTB Bank to place a closer focus on the interests of individuals and small companies. With over 500 branches and sub-offices in 69 regions of the country, it offers a full range of services.
We strengthened its position in the VIP segment, and now the Bank offers a private banking programme for high net worth customers called “Privilege”.
![Mood board for VTB24 Privilege card brand identity for high-net-worth customers in Russia Mood board for VTB24 Privilege card brand identity for high-net-worth customers in Russia](/images/uploads/projects/banks/vtb24-privilege/4.jpg)
![VTB24 Privilege card lifestyle marketing material for high-net-worth customers in Russia VTB24 Privilege card lifestyle marketing material for high-net-worth customers in Russia](/images/uploads/projects/banks/vtb24-privilege/5.jpg)
![VTB24 Privilege card brand identity before VTB24 Privilege card brand identity before](/images/uploads/projects/banks/vtb24-privilege/6.jpg)
![Creative concepts for the brand identiy of VTB24 privilege card Creative concepts for the brand identiy of VTB24 privilege card](/images/uploads/projects/banks/vtb24-privilege/7.jpg)