Vtb24 Privilege Card
We build credit card brands designed to transform markets.
Creative. Authentic. Reliable.
Crediting a credit card brand identity and marketing
strategy for high-net-worth (HNW) clients. VTB Bank's
Privilege customers in Russia.
The VTB24 marketing executive wanted
the design and branding of their "Privilege Card"
to symbolise higher financial status and
special banking Services.The sub-brand seeks to strengthen VTB24's position
in the VIP segment and the SME sector, where the
Bank offers a private banking programme called
"Privilege" for high-net-worth customers in Russia.
Location - Moscow, Russia.
Building the VIP segment
VTB24 is one of the largest Russian banks that have managed to gain leadership in retail financial services over a short period of time and branding has been key to that success. It was established by VTB Bank to place a closer focus on the interests of individuals and small companies. With over 500 branches and sub-offices in 69 regions of the country, it offers a full range of services.
We strengthened its position in the VIP segment, and now the Bank offers a private banking programme for high net worth customers called “Privilege”.
