Client Services - Hospitality Design

Innovation distinguishes between a leader and a follower.

CampbellRigg Agency, renowned for its expertise in retail design and brand management, assists hospitality retailers in creating engaging and profitable environments for cafes, bars, and restaurants.

In this case study we showcase branding and interior designs for Cha Teahouses, Caffe Piazza and Firehouse chains in the United Kingdom to provide visitors to the page insight into the agency's services and the evolution of brand identity design.

Bold fresh flavours are finding their way into all cuisine types, from Peruvian to noodles and sky-high dining, reflecting the continuous trends in the restaurant sector. As restaurant concepts and cuisines evolve with ongoing consolidations, social media marketing campaigns are increasingly moving online. Apps now allow customers to book a restaurant, place an order, and pay via platforms like Facebook directly from their smartphones.

Customers associate the best restaurant brands with quality products and exceptional customer experiences. CampbellRigg helps restaurant operators enhance the appeal of both online and in-restaurant/bar brands through brand-differentiated social media environments and exclusive merchandise concepts, offering a compelling value proposition.

Good branding and restaurant design are pivotal in driving profitability. By simplifying menu navigation, creating visually appealing environments, motivating staff to become brand ambassadors, and tailoring menu propositions to specific customer segments, profitability is significantly improved. Establishing customer loyalty through unparalleled customer service is a key objective.

As one of Europe's distinguished firms of brand management consultants, CampbellRigg assists organizations across private, public, and social sectors in creating 'the change that matters.' This involves helping clients identify and set their brand identity direction.

Recently, CampbellRigg's role has expanded to closely collaborating with clients to achieve their ambitious goals. To reflect this evolution, the agency updated its visual identity to capture the ongoing changes in the "phygital" realm of branding and design.

A successful restaurant chain excels in various aspects, including consistent quality, efficient operations, strong brand identity, excellent customer service, value for money, innovation, and adaptability. Key brand attributes include a memorable logo, clear brand message, strong online presence, customer engagement, and brand loyalty. Interior design attributes focus on aesthetic appeal, comfort and functionality, ambiance, cleanliness and maintenance, brand consistency, and sustainability.

By integrating these attributes, CampbellRigg helps restaurant chains build a strong brand and create inviting, functional, memorable dining environments. This comprehensive approach ensures that each restaurant not only meets but exceeds customer expectations, thereby fostering long-term loyalty and driving profitability.

How do our clients benefit from our services?

By developing compelling restaurant formats, we help hospitality businesses increase sales and brand loyalty significantly ahead of the average. Distinctive. Memorable. Top-of-mind branding.

Marketing and brand design services made simple at the CampbellRigg Agency.

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