HSBC Bank UK
A leading financial retailer in the UK. Branch audit, interior design proposals and communications.
HSBC branch audit. Rethinking retail interior design concepts with ideas for optimizing the bank's future brand environment position.
When auditing and re-engineering a branch network, we look at how to create a sustainable base going forward. We examine, sales process, technology, security, brand environment, digital marketing, ambience interior design and accessibility.
What we did for HSBC:
To support a strategy position statement of HSBC, "The world's leading local bank" and a leading UK high street retailer. We were tasked with making recommendations about the customer experience in branch. During the branch audit we discovered there are many areas for the bank to address.
We considered the following within the branch: Technology inter-phase, clear wayfinding and zoning help to orientate customers within the branch, locating the Customer Service desk first-in-line, and the introduction a contemporary consultation hubs to act as ‘Brand Ambassadors’ to champion the retail focus and to drive the sales strategy.