HSBC Bank UK
Banking & Finance
New customer-focused bank media advertising and branch concepts is set to challenge their competitors in the UK.
![Branch audit, design and communications, HSBC the world's local bank HSBC Bank Advertising message, Ambition doesn’t see boundaries - logo design – strapline “Opening up a world of opportunity”](/images/uploads/2024/04/21/H1.jpg)
![HSBC branch audit, design concepts with ideas for optimizing the bank HSBC Bank New branch design concept. Entrance and self-service ATM’s. Advertising, Ambition doesn’t see boundaries - Branding](/images/uploads/2024/04/21/H2.jpg)
An HSBC branch audit.
Rethinking brand communications, retail interior
design concepts with ideas for optimizing
the bank's future brand
environment position.When auditing and re-engineering a branch network,
we look at how to create a sustainable base going forward.
We examine sales process, technology, security, brand
environment, digital marketing, ambience interior
design and accessibility.
![HSBC sketch concept ideas for accessability and interior design HSBC Bank Advertising design message, “Prudence and risk-alertness is our financial strength” - logo design - strap line “Opening up a world of opportunity”](/images/uploads/2024/04/21/H3.jpg)
The art of banking is balance
To support a strategy position statement of HSBC, "The world's leading local bank" and a leading UK high street retailer. We were tasked with making recommendations about the customer experience in branch. During the branch audit we discovered there are many areas for the bank to address.
We considered the following within the branch: Technology inter-phase, clear wayfinding and zoning help to orientate customers within the branch, locating the Customer Service desk first-in-line and the introduction a contemporary Consultation Hubs to act as ‘Brand Ambassadors’ to champion the retail focus and to drive the sales strategy.
![Bank Branch audit future rebrand concepts, inspiring ideas interior design HSBC Bank Advertising design bus stop. Message, “Prudence and risk-alertness is our financial strength” - logo design - strapline “Opening up a world of opportunity”](/images/uploads/2024/04/21/H4.jpg)
![Bank branch audit for HSBC existing formats Bank branch audit for HSBC existing formatHSBC Bank Advertising design sustainability. Message, “Nature’s engine… Men argue nature acts” - logo design - strapline “Opening up a world of opportunity”](/images/uploads/2024/04/21/H5.jpg)
![HSBC Bank branch concept modules branding and marketing HSBC Bank contemporary interior design for consultation room. Advertising Message, “Bank with us” - logo design - strapline “Opening up a world of opportunity”](/images/uploads/2024/04/21/H6.jpg)
![Bank branch audit for HSBC existing modular interior design alt= HSBC Bank Consultation room advertising posters Message, “Bank with us” - logo design - strapline “Opening up a world of opportunity”](/images/uploads/2024/04/21/H7.jpg)
![HSBC Bank branch audit future existing interior design HSBC Bank advertising design city of London skyline. Message, “Working hard with working capital… bank with us” - logo design - strapline “Opening up a world of opportunity”](/images/uploads/2024/04/21/H8.jpg)
![HSBC future rebrand concepts, inspiring sketch ideas for interior design HSBC Bank Retail Interior Concept Visual - Design of consultation pods.](/images/uploads/2024/04/21/H10.jpg)
![HSBC future rebrand concepts, inspiring sketch ideas for interior design HSBC Bank Retail Interior Concept Visual - Branch planning](/images/uploads/2024/04/21/H11.jpg)
![HSBC future rebrand concepts, inspiring sketch ideas for interior design HSBC Bank Retail Interior Concept Visual - Branch interactive banking point and teller counter sketch](/images/uploads/2024/04/21/H12.jpg)
![HSBC future rebrand concepts, inspiring sketch ideas for interior design HSBC Bank Retail Interior Concept Visual - Branch interactive self-service ASTM lobby area sketch](/images/uploads/2024/04/21/H13.jpg)