Sundance Organic Supermarket Design & Branding
We build effective brand strategies and environments.
Innovative. Creative. Experiences.
An organic supermarket on Kings Road, Chelsea, London, offers a groundbreaking shopping experience through innovative interior store design and visual merchandising.
CampbellRigg partnered with Sundance Organic, an organic food retail brand establishing itself on the King's Road Chelsea London, to develop an engaging and differentiated retail environment that elevates brand identity, strengthens shopper engagement and supports commercial performance across store formats.
Sundance Market is an innovative supermarket concept based entirely on organic, natural food
products and homoeopathy.The retail concept was inspired by ancient wisdom
applied in a modern world.
Store location - Kings Road, London.
Its philosophy draws on elements of ancient cultures such as the American Indians "harmony with nature and the Yogi's deep knowledge of holistic health care."
The Challenge:
Sundance Organic sought a supermarket design and branding approach that reflected its commitment to natural, sustainable and high-quality products, while enhancing the overall customer shopping experience. The goal was to refresh the store identity, improve navigation and ensure visual coherence from exterior signage to interior displays, making the experience intuitive, welcoming and differentiated from conventional grocery retailers.
Strategic Retail & Branding Solution
Our approach blended strategic brand positioning with thoughtful interior planning and retail environment design, including:
1. Brand Identity Development - Aligning Sundance Organic’s values with a visual identity that resonates with conscious consumers
2. Retail Interior & Store Planning - Creating layouts and merchandising systems that improve wayfinding and category clarity
3. Visual Communications - Integrated signage, graphics and messaging to reinforce brand storytelling
4. Customer Experience Design - Ensuring intuitive navigation, clear category definition and a cohesive aesthetic
Each design solution was informed by shopper behaviour insights, store performance analysis and cross-disciplinary collaboration with Sundance leadership.
Brand Identity & Strategy
We developed a distinctive visual identity that reflects freshness, sustainability and authenticity. Key elements included:
• Colour palette and typography aligned to natural and organic cues
• Iconography and graphic systems that aid shopper orientation
• Messaging that communicates product values and brand purpose
• Retail Interior & Store Layout
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship urban organic supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
