Leading title: Together as one

Short description: An organic supermarket in Kings Road, Chelsea London. Interior store design and visual merchandising.

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Homepage box services: Supermarket Planning, Branding, Promotions, Retail Interior Design

Homepage box description: Together as one. When you walk in our doors, you’ll find vibrant stacks of produce, animal welfare rated meat and sustainable wild-caught seafood.

Sundance Organic UK

Supermarket Retail

An organic supermarket in Kings Road, Chelsea London. Interior store design and visual merchandising.

Exterior court yard with branding of Sundace Organic supermarket

Sundance Market is an innovative supermarket concept based entirely on organic, natural food
products and homoeopathy.

The retail concept was inspired by ancient wisdom
applied in a modern world.
Store location - Kings Road, London.

Sundace Organic supermarket fresh produce display with department branding

Fresh produce merchanding display and interior design.

Its philosophy draws on elements of ancient cultures such as the American Indians "harmony with nature and the Yogi's deep knowledge of holistic health care."

Together as one

Sundance Market is an innovative shopping concept based entirely on organic and natural food products. When you walk in our doors, you’ll find vibrant stacks of produce, animal welfare rated meat, responsibly farmed and sustainable wild-caught seafood and body care products with ingredients you can trust. That’s because we have experienced team members who help make it all possible. They partner with farmers and suppliers and carefully vet our products to make sure they meet our high standards by researching ingredients, reading labels and auditing sourcing practices — all to make shopping easier for you.

We deliver outstanding customer service through our knowledge, skill, enthusiasm and operational excellence.

We continually experiment and innovate to offer a better customer experience. We create store environments that are inviting, fun, unique, comfortable, attractive, nurturing, and educational.

Sundance management tasked our creative team with the preparation of a new retail store and interior design concept. We began our work by analysing market trends.

The traditional method of having the entire concept under one roof was abandoned at the King's Road Chelsea site and the illusion of a market square with a series of ‘independent stores’ all of which offer a personalised service was created. We wanted to combine the convenience and quality assurance associated with a supermarket chain and still retain the personalised service and charm that you would find in a small market trader situation.