Bacardi Heritage USA

Duty Free Environments

The world’s best-selling Rum celebrates its 100th anniversary of the arrival of the Daiquiri in the USA. A global brand activation campaign at Charles de Gaulle airport.

Bacardi Heritage Ron Superior Limited Edition Spirits industry brand identity and promotion campaign Global Travel Retail,
 
Bacardi Heritage Ron Superior Limited Edition brand activation store design at Charles de Gualle Airport
 

A global marketing campaign for the Ron Superior Limited Heritage Edition brand celebrates the 100th anniversary of the arrival of the Daiquiri in the USA.

Our creative team captured the spirit of the early 20th-century craftsman modelled on an original bottle and label design. The point-of-sale material is designed with beautifully adorned mute colours and Edwardian typography.
Location - Charles de Gaulle, Paris.

 
Bacardi Heritage Ron Superior Limited Edition entrance graphics store design at Charles de Gualle Airport
Learn more about the project

Released to celebrate the 100th anniversary

The Ron Superior Heritage Limited Edition duty-free range. Has been modelled on an original bottle and label design used by the company in 1909 when operations were still in Cuba.

Released to celebrate the 100th anniversary of the Daiquiri's arrival in the USA, the design of Ron Superior brand packaging has been bottled at the original strength of 44.5% for a much fuller flavour than the standard Carta Blanca.

Our work:
Participation by Bacardi Global Corporate Communications in brand briefing established a process to showcase the latest assets. Our travel retail brand team were responsible for delivering the integrated marketing campaign for Ron Superior Heritage Limited Edition story.

The point of sale material is designed with beautifully adorned mute colours and Edwardian writing, our brand team creatively captured the designs of the early 20th-century craftsman and added a modern touch with a luxurious, wooden case with a red interior. The activation programme at Charles de Gaulle, Paris., is one example of multiple applications of assets created by our design team and delivered to airports across the globe.

Bacardi Heritage Ron Superior Limited Edition merchandising display brand identity and promotion campaign Global Travel Retail duty free airports
 

Bacardi Global Corporate Communications took part in a brand briefing with our creative team to agree with the process of showcasing the latest brand assets.

Our travel retail brand team delivered the marketing campaign for Ron Superior Heritage Limited Edition and implemented the marketing strategy for airports globally.
Multiple airport store locations - Globally.

Bacardi Heritage Ron Superior Limited Edition merchandising display brand identity and promotionduty free airports
 
Bacardi Heritage Ron Superior Limited Edition merchandising display brand identity and promotion column branding duty free airports
 
Bacardi Heritage Ron Superior Limited Edition brand identity and promotion duty free airports
 
Bacardi Heritage Ron Superior Limited Edition photographic lifestyle promotion duty free airports