Monetka Supermarket Retail Store Design & Branding - Case Study
We build effective supermarket strategies and environments.
Innovative. Creative. Experiences.
Siberia’s largest supermarket retailer underwent a transformation with a new brand identity, store interior design, space planning, and own-label packaging design.
Transforming Siberia’s Largest Supermarket Brand:
CampbellRigg partnered with Monetka, one of Russia’s fastest‑growing supermarket chains, to deliver a strategic retail design, brand identity and in‑store experience transformation that strengthens customer engagement and commercial performance.
We help business leaders develop a concise set of bold and innovative initiatives when creating a brand identity. We re-branded the retailer with a new identity and supported this work stream with the development of a comprehensive POS brand toolkit.
Monetka, founded in Yekaterinburg in 2001, has grown into the largest regional retail network in Siberia. By August 2012, it had launched 390 stores across the Sverdlovsk, Chelyabinsk, Tyumen, Kurgan, and Tomsk regions, as well as in the Perm Territory, the Republic of Bashkortostan, the Siberian Federal District, and the Khanty-Mansi and Yamal-Nenets autonomous districts. The franchise also expanded with around 100 stores in the Moscow and Kaluga regions. Today, Monetka operates over 2,120 stores throughout Russia.
As part of a rebranding effort, we developed a fresh and contemporary brand identity for Monetka, along with a comprehensive toolkit. This included a new sub-brand for private-label home and cleaning products. The updated "look and feel" of the store aimed to enhance the in-store customer experience, differentiate departments, highlight a broader product range, and emphasize fresh offerings while maintaining a strong value-for-money proposition. The design required flexibility and cost-effective implementation per square meter.
Their challenge was to elevate the store experience and brand identity to:
1. Improve customer wayfinding and store flow
2. Boost brand recognition and loyalty
3. Highlight fresh categories and private‑label ranges
4. Enable roll‑out at scale with cost‑effective implementation
Our Strategic Retail Design Solution:
CampbellRigg developed a full retail design and brand strategy that included. A fresh, modern brand identity and visual language. A comprehensive store interior and merchandising systems design, sub‑brand packaging for private‑label, a complete POS system and in‑store communication toolkit
We reimagined the store environment to emphasise product clarity, value messaging, and fresh food prominence. This design grounded brand principles in every customer touchpoint, from signage and shelving to loyalty materials and wayfinding.
Execution & Rollout:
The new design system was structured for flexibility and efficient implementation across Monetka’s extensive network. Clear visual hierarchies and cost‑efficient materials ensured consistent execution in every store.
Outcomes & Business Impact: As a result of the redesign and branding strategy
1. Monetka achieved a unified, modern retail identity
2. The store experience became more intuitive and engaging
3. Merchandising across fresh, grocery and private‑label categories improved
4. A consistent rollout enabled brand visibility and operational efficiency
Competitive Advantage Angle:
Effective supermarket branding and interior design doesn’t just look good, it drives measurable business value. By enhancing shopper experience and strengthening brand expression, retailers like Monetka can increase dwell time, improve loyalty, and gain competitive advantage in crowded markets.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Transform Your Supermarket: Boost Sales and Shopper Engagement
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship hypermarkets to urban supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
