Beluga Vodka
We build alcohol brands designed to transform markets.
Relevant. Imaginative. Creative.
Branding and advertising collateral for Beluga Vodka's export experience — one of Russia’s finest ultra-premium vodka brands.
Creating a marketing and advertising activation strategy for the BELUGA Vodka Export experience in
the Global Travel Retail industry with one of Russia's leading Ultra-Premium brands.Our creative team captured the spirit of the brand. Using themes from the bottle and label design. The marketing material incorporates beautifully adorned mute colours
and classic typography.
Pure Russian Vodka! Made in Siberia
JSC Synergy's marketing team enlisted our brand team to craft and execute the BELUGA Vodka Export experience for the Global Travel Retail sector. Our creative team drew inspiration from early 21st-century craftsmanship, incorporating elements from the bottle and label design. The new marketing materials feature elegant muted colours, classic Chopin Script, and Benguiat Gothic typography, positioning BELUGA Vodka at the pinnacle of the Ultra-Premium Spirits market.
When BELUGA Vodka first emerged from the Mariinsk Distillery, the management team strategically aimed to position it at the highest end of the market. They engaged design and marketing consultants to ensure the brand's exclusivity. BELUGA Vodka is deliberately not positioned for the mass market but targets discerning consumers who seek sophistication and distinction in their choice of vodka.
In recent years, consumer demand in the beverage industry has shifted towards "premium" products, characterized by a greater emphasis on flavour, high-quality ingredients, and attractive packaging. This trend toward premiumization has influenced consumer preferences significantly.
BELUGA Vodka, produced by JSC Synergy, has been made at the Mariinsk Distillery since 2002. Located in a remote area of Siberia, the distillery has a storied history dating back to 1900.
