Familia RU

Branding

Russia’s best off-price fashion retail brand identity and store interior design selling world-famous brands and collections at a discount.

Familia Russia, Store Entrance, Interior Design, Spectacular Ceiling Lighting, Merchandising and Equipment, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 
Familia Russia, Store Entrance, Interior Design, Spectacular Ceiling Lighting, Merchandising and Equipment, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 
Familia Russia, Store Entrance, Interior Design, Spectacular Ceiling Lighting, Merchandising and Equipment, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 

Campbell Rigg International once again teamed up with iconic off-price
fashion label Familia to re-design their brand identity and retail store interiors.

"The ultimate off-price experience."

Learn more about the project

Trendy is the last stage before tacky

With a little over two decades in the Russian market, the off-price apparel and homeware store chain continue to delight customers. Ten years ago, CampbellRigg was challenged by the Co-Founders of Familia to create a new identity and store environment that evolves the brand experience, making room for growth connected to purpose.

Ten years further on CampbellRigg once again teamed up with iconic off-price fashion label Familia to re-image their brand. We collaborated with the management of familia.ru to reinvent their brand identity and store interior design.

To signal change, that something new is happening in store at Familia, our creative team was tasked to update the corporate identity and recalibrate the design standards for exterior and interior branding of the store, equipment design and information placement in sales areas. We refined the previous brand identity, giving it personality and more fashion focus. We reviewed the existing brand colours and suggested a refreshed palette with a contemporary appeal.

The fashion label offers products with discounts of up to -85% from collections of past seasons from world-famous brands and collections that have not gone into mass production.

Familia is a strong and dynamic company, with over 450 stores in Moscow, Saint Petersburg, Novosibirsk, Yekaterinburg and across the rest of the Russia Federation.

Familia Russia, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 
Familia Russia, Store Card Advertising, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency
 

Transforming the multi-brand fashion retailer Familia in the off-price
Russian retail market.

The stores offer products with discounts of
up to -85%. The challenge: the evolution of
the retail brand identity and interior store
design of a 450 store portfolio.

 
Familia Russia, Store Card Advertising, Shop Front Fascia Signage, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency
 
Familia Russia, Shop Front Fascia Signage, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency
 

"The potential to influence off-price retail store and branding concepts worldwide."

 
Familia Russia, Shop Front Fascia Signage, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency
 
Familia Russia, Shop Front Fascia Signage, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency
 
Familia Russia, Shop Front Fascia Signage, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency
 
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