Tesco Supermarkets UK

 

 

Putting the customer at the heart of Tesco supermarket retail interior design and brand communications.

Tesco core values:
No one tries harder for customers.
We treat people how they want to be treated.
We believe every little help can make a big difference.

 

Celebrating the Year of the Rabbit

Technology is enabling every aspect of food and nonfood shopping to go online. Traditional large store formats are no longer the economic powerhouse they once were. As a result, hypermarkets will need to become dramatically more productive, or significantly less costly. Retailers have experimented with new store design concepts. Multi-format retail brands like Sainsbury's, Tesco, Carrefour, Albert Heijn, Coles and Géant have been examining a variety of format planning options aimed at evolving their hypermarket/supermarket brands, reducing the economics, improving the consumer offering and penetrating new markets.

Large department signs on the walls provide excellent in store way-finding and navigation above shelves, leading customers to the products they are looking for. At the service counters, employees advise customers who purchase delicatessen meat specialities, butcher, baker and fish from fresh counters.

For Tesco Superstore at Welshpool, our planning principles were to: - create a more intuitive easy to shop customer journey - destination ‘hero’ areas in currently dead corners of the store. The Bakery, Wine Shop, Quick shop/Snack shop aims to emphasise the fresh experience of reinforcing credibility whilst engaging customers in sustainability and recycling issues and providing a considerate approach to disabled/ parents and child parking.

Store entrance with graphic banners providing a welcoming first impression.

Graphic communication and branding concerned with pioneering methods of farming in the fresh produce department.

 

 

Our planning principles created, a warm and welcoming first impression and an intuitively easy to
shop customer journey.

Destination hero areas in dead corners of the store were replaced by the Bakery, the Wine Shop and the Snack-shop.

 

New merchandising and graphic branding systems for the bakery department.

 

 

 

 

 

 

 

The merchandising systems development and branded POSM for the fashion department Florence and Fred.

 

 

 

Tesco Welshpool supermarket floor plans and elevations.