Tesco Supermarket Store Design, Planning & Branding
We build effective supermarket strategies and environments.
Innovative. Creative. Experiences.
A supermarket retail store in Welshpool, Wales, received a new interior design, visual merchandising, strategic planning, graphic POS materials, and wayfinding signage.
Tesco Supermarket Retail Store Design & Branding - Impactful Shopper Experience
At CampbellRigg, we create supermarket environments that balance brand authenticity with strategic retail performance. For Tesco in Welshpool, Wales, we delivered a comprehensive interior design, visual merchandising, planning and brand communications project that transformed a traditional supermarket into an intuitive, high‑engagement retail destination.
Putting the customer at the heart of Tesco supermarket retail interior design and brand communications.
Tesco core values:
No one tries harder for customers.
We treat people how they want to be treated.
We believe every little help can make a big difference.
Project Challenge:
Our challenge was to rethink the in‑store customer journey in the face of evolving consumer expectations. Supermarkets today must be easy to navigate, clearly communicated, and emotionally connected with their shoppers while maintaining convenience, value and trust, core values that Tesco champions in every store
Strategic Design Approach:
Our project began with a deep analysis of shopper behaviour, store circulation patterns, and navigation bottlenecks. We applied design principles focused on clarity, relevance, and ease of movement, creating an intuitive customer journey that reduces friction and enhances satisfaction from entry to purchase.
Our planning principles created, a warm and welcoming first impression and an intuitively easy to
shop customer journey.Destination hero areas in dead corners of the store were replaced by the Bakery, the Wine Shop and the Snack-shop.
Key Solutions:
Beginning with careful analysis of shopper behaviour and circulation patterns, we prioritised clarity, relevance and movement throughout the space. The design replaced under‑used areas with destination “hero zones,” including the Bakery, Wine Shop and Quick Shop/Snack Shop. These zones enhance the fresh food experience, increase dwell engagement and support sustainability messaging, creating memorable moments that build customer loyalty and repeat visits.
We also introduced design elements that make everyday shopping efficient and enjoyable. Thoughtfully designed service counters provide personalised assistance for deli, butcher, and bakery purchases. Accessible parking and inclusive design considerations deepen emotional connection and broaden customer reach.
Tesco Brand Alignment:
A consistent visual branding strategy was critical to success. Large, clearly labelled department signs improve wayfinding, helping customers locate products with ease. Graphic POS materials were designed to highlight fresh categories and reinforce Tesco’s value promise. Our approach ensures that every communication touchpoint strengthens the overall store narrative, blending brand identity with practical shopper needs.
The Tesco Welshpool redesign delivered measurable commercial impact. Shopper flow improved by 25%, dwell time rose by 18%, and basket spend grew 12%. Enhanced fresh food and “hero” zones, intuitive navigation, and strategic merchandising strengthened customer satisfaction, brand loyalty, and repeat visits, while the integrated retail design and brand communications boosted overall performance.
Commercial Outcomes:
The result of this integrated design strategy is a supermarket that feels intuitive and welcoming at every step, one that supports not only convenience, value and quality but also long‑term customer loyalty and trust. By integrating strategic retail design with brand communications, Tesco’s Welshpool store sets a benchmark in experience‑driven supermarket retailing.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Ready to Transform Your Supermarket Performance?
Schedule a free consultation with CampbellRigg’s retail branding and design experts to make every square metre work harder.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship hypermarket store, an metropolitan city supermarket or convenience store, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.
