Icerenkoy shopping mall TU

Creating a new brand identity for the mall. 

Visualising the interior design concept for the refurbished mall. 

The scheme for the içerenköy mall integrates a new facade and branding treatment, interior design with geodesic roof lights, improved customer circulation and an enlarged food court with external terraces.

Constructed in 1996, this American style mall is located on the Anatolian side of Istanbul and comprises 194,714 sqm of the leased area including anchor tenants Carrefour SA, Bauhaus and Boyne and 125 National and International brands.
Location - Istanbul, Turkey.

 

Learn more about the project

Refurbishing a shopping mall in Istanbul

The shopping mall houses 125 national and international brands. It draws almost 20 million visitors annually. Constructed in 1996, this American style Mall is located in the Anatolian side of Istanbul and comprises 194,714 square meters of the leased area including anchor tenants Carrefour SA, Bauhaus and Boyner.

In response to the brief, we created a new brand identity and designed a scheme that integrates new entrance signage treatments to the facade, a geodesic roof light system, interior design, improved customer journey by relocating travelators with escalators and lifts and navigation systems for the centre.

 Concept visual of the refurbished mall with geodesic roof light. 

Concept visual of the refurbished mall walkway.

 

 

 

 

Photographs of the existing mall prior to creating the concept. 

 

 

 

 

 

Concept visuals of the refurbished exterior design and branding of the mall.