Familia Fashion Retail Store Design & Branding

We partnered with one of Russia’s most dynamic off‑price fashion retailers, Familia, to redefine its retail brand identity and store interiors across a network of 490+ locations. Familia is known for offering world‑renowned fashion collections at discounts of up to 85%, and the challenge was to elevate its brand experience while maintaining its value‑led positioning.

Project Overview: Brand Identity & Retail Design
CampbellRigg was engaged to:
•  Update Familia’s corporate identity and bespoke typeface logo
•  Refresh the visual identity with a contemporary colour palette
•  Recalibrate design standards for exterior and interior branding
•  Enhance equipment design and customer information placement
•  Create a cohesive retail environment that aligns with evolving brand values.

Our team collaborated closely with Familia’s leadership to ensure every design decision supported both brand differentiation and customer appeal.

Design Strategy
To communicate change and signal innovation in store, we:
1. Refined brand identity to give it a stronger fashion focus
2. Developed scalable branding guidelines for external and internal environments
3. Optimised spatial layouts for better customer flow and brand visibility
4. Created a dynamic ceiling and lighting concept

Outcome & Impact
The result is a retail system that:

•  Reinforces Familia’s market leadership in the off price segment
•  Strengthens shopper engagement and brand recall
•  Provides a unified store experience across diverse store formats
•  Supports scalable rollout of design standards across the brand’s entire portfolio

Why It Matters
In an industry where customers seek value and memorable experiences, this repositioned retail environment helps Familia stand out from competitors while driving stronger commercial performance. The updated branding and interior design create a cohesive visual language that resonates with shoppers and enhances brand affinity.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief 
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift 

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship fashion store, an urban network or mall store, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.