Promsvyazbank RU

Banks

Bank branch audit, interior retail design and brand communications for a leading financial retailer in Russia.

PSB Bank Rebrand main banking lobby
 

A bank branch network interior design, marketing
and reimagining concept for Promzvyazbank, Russia (PSB).
PSB reassess five branch formats. The footprint and
functions of Flagship, Standard, Express and how
they will run their branches.

When Promsvyazbank executives invested in our design services,
they discovered the new concept was streets ahead of the competition,
15% cheaper to implement and the Net Promoter Score index showed
customer loyalty moved up from 10th position to 5th position.

Location - Kutuzovsky Prospekt, Moscow.
 
PSB Bank semi private consultation desks
Learn more about the project

A responsive and reliable partner

PSB wanted to engage with customers in a new way throughout their branches to encourage customers to discuss all their financial needs and to build a sense of trust. They wanted an organised and professional branch concept without the barriers associated with traditional banks.
Our design team was tasked with developing a new branch concept to take PSB to the next stage. The management team had several key objectives beyond the purely functional design that were integral to the success of the project. The consistency of implementing the brand identity had been an issue for the client in the past.
The Solution:
Was to create a clean open environment that the customers will engage with the brand, whilst maintaining a business-like tone.
We achieved this by selecting materials of a contemporary quality. Using textured panels and indirect lighting set a standard that reflects the bank's values and attention to detail. The environment design seeks to reassure the customer that they are working with a reliable, forward-looking partner.
Promsvyazbank banking hall consultation stations branch retail interior design and branding
 

"During our cooperation we found CampbellRigg to be responsive,
efficient and a highly creative team of designers, able to realise
our objectives with new branch designs."

"I would, therefore, like to recommend CampbellRigg without reservation as
a reliable retail design agency partner." 

Elena Makota, Vice-President, Head of Retail Banking, OAO Promsvyazbank.

 
Promsvyazbank private consultation zone and branding
 
Promsvyazbank private consultation rooms branch retail interior banking hall design and branding
 
PSB Bank visual of the banking hall
 
Promsvyazbank visual of private consultation rooms branch retail interior banking hall design and branding
 
Promsvyazbank visual of customer teller stations banking hall design and branding
 
Promsvyazbank visual of small branch format customer teller stations banking hall design and branding
 
Promsvyazbank floor plans and visual of customer consultation points
 
Promsvyazbank in branch point of sale marketing material
 
Promsvyazbank in branch point of sale marketing material