Promsvyazbank
We build bank brands designed to transform markets.
Innovative. Relevant. Trustworthy.
A retail bank branch audit, new interior design and
brand communications for PSB a leading financial
retail business in Russia.
A bank branch network interior design, marketing
and reimagining concept for Promzvyazbank, Russia (PSB).
PSB reassess five branch formats. The footprint and
functions of Flagship, Standard, Express and how
they will run their branches.When Promsvyazbank executives invested in our design services,
Location - Kutuzovsky Prospekt, Moscow.
they discovered the new concept was streets ahead of the competition,
15% cheaper to implement and the Net Promoter Score index showed
customer loyalty moved up from 10th position to 5th position.
A responsive and reliable partner
PSB aimed to redefine customer engagement across their branches by fostering open discussions about all financial needs and building trust. They sought a branch concept that was both organized and professional, free from the traditional barriers associated with Russian bank formats.
Our design team was charged with creating an innovative branch concept to elevate PSB’s presence. Beyond functional design, the management team emphasized the importance of a consistent brand identity, which had previously been a challenge.
The objective: To establish PSB as Russia's leading professional, competent, large, and reliable bank with strong government backing. The goal is to enhance awareness of PSB's expertise and competency, particularly in the medium and upper-medium market segments. - PSB Management
The issues: Inconsistent communication materials across various channels and customer touchpoints. A lack of a clear brand image, leading to poor brand recognition and ineffective communication of PSB’s strengths. A need to enhance both personal and professional service.
The Solution: We developed a clean, open environment that encourages customer interaction with the brand while maintaining a professional atmosphere.
To achieve this, we selected contemporary materials and employed textured panels and indirect lighting to set a high standard that reflects the bank’s values and meticulous attention to detail. This design approach aims to reassure customers that they are partnering with a reliable, forward-thinking institution.
"During our cooperation we found CampbellRigg to be responsive,
efficient and a highly creative team of designers, able to realise
our objectives with new branch designs.""I would, therefore, like to recommend CampbellRigg without reservation as
a reliable retail design agency partner."Elena Makota, Vice-President, Head of Retail Banking, OAO Promsvyazbank.
