Zenit Private Bank
We build private bank brands designed to transform markets.
Innovative. Relevant. Trustworthy.
Wealth Management brand identity and marketing
communications for a leading financial retailer in
Russia. A visual identity that is more approachable.
"Zenit Wealth Management offers its customers a fair and transparent investment service and communicates with them in a style that’s both frank, sustainable and human." The creation of a Wealth Management brand identity and communications suite.
As one of the leading financial retailers in Russia. Zenit believe in
the art of the long view. Explore our brand case study
with examples of financial services, branding,
wealth management, private banking and retail banking.
Zenit believe in the art of the long view
Explore our brand case study with examples of financial services, branding, wealth management, private banking and retail banking.
The Wealth Management team of Zenit work with the most successful entrepreneurs, families and individuals to preserve and grow their wealth in Russia.
Short-term thinking often dominates a long-term perspective and sets Zenit Wealth Management apart from their competition.
In Wealth Management, Zenit aim to look after their client’s wealth as if it were our own, investing and advising for long-term goals.
Figuring out how to execute a financial planning strategy can feel overwhelming. As a trusted brand identity partner, we aim to help our clients achieve these objectives.
The Solution
Working closely with the bank’s Marketing Director - Alexey Kudryavtsev and Chief Operations Director - Natalya Tutova, we conducted bottom-up research across the organisation to identify common strengths and client trends before using our brand promise method to define a compelling new value proposition based around the concept of ‘Architects of Wealth’. We identified two key priorities: to communicate the transition process to all stakeholders and use the brand agenda to help colleagues engage with the brand values and promise of the Zenit Wealth Management Group.
Externally, the immediate requirement was to communicate the new brand and start the engage Bank Zenit’s employees and clients with the Wealth Management value proposition.
The new Zenit Wealth Management brand system uses an elegant centred format across all communications, with the new brand mark-proportioned as the ‘golden ratio’ to reinforce the ‘Architects of Wealth’ value proposition.
In the pursuit of Wealth Management, Zenit aim to
look after their client’s wealth as if it were our own,
investing and advising for long-term goals.Figuring out how to execute a
financial planning strategy can
feel overwhelming.As a trusted brand partner, we
aim to help our clients achieve
these objectives.
The creation of a Wealth
Management brand identity and
communications suite for
Zenit Bank RU."Zenit believe in the art of the long view."
Explore our brand case study with examples in
financial services, branding, wealth management,
private banking and retail banking.
"The brand identity has set a new benchmark for
Wealth Management in the financial industry."