Victoria RU
Branding
Russia’s best brand identity refresh for Victoria Supermarkets and Kvartal Convenience food stores in Moscow.
A new hypermarket, superstore and convenience food retail interior design, brand identity and
POSM concept in Russia.
Creating the brand that someone will buy
Partnering with the management of Victoria to develop and create a Master Brand and three Sub-brand identities: mini, supermarket and hypermarket.
To start the design process, we benchmarked successful retail chains in Western Europe. Based on our findings, we created the brand strategy and customer communication system. The aim of our work-streams was to improve the money/meaning relationship between Victoria consumers and the retailer.
We created a brand identity based on the premise of exceeding customer needs and a focus on creating long-term customer relationships and deeper emotional bonds to drive loyalty.
These values of the brand helped guide us to plan the brand identity:-
Fresh Products
“Real Food” - fresh and tasty products are important to us, and our customers.
Quality service
Customers are at the heart of our business - we always strive to provide honest, straightforward service.
Caring for You
We want to make life easier for our customers, giving them the opportunity to save time and enjoy the shopping process.
Learning from You
We listen to our customers, and we are happy to change according to their needs.
