K-CityMarket Hypermarket Fashion Retail Store Design
We build fashion brands designed to transform markets.
Profitable. Store Optimization.
Retail store design and brand communications for K-CityMarket, Finland's second-largest hypermarket chain.
CampbellRigg partnered with Kesko, operator of 82 K‑CityMarket hypermarkets and Finland’s second‑largest chain, to transform the fashion retail environment in its flagship stores in Helsinki. The project reimagined the hypermarket fashion experience, creating a hybrid retail environment that blends value-driven convenience with curated fashion discovery.
By integrating strategic store layouts, visual merchandising, and branded customer touchpoints, the redesign enhances shopper engagement, strengthens brand perception, and sets a new standard for hypermarket fashion retail in Finland.
The goal was to move beyond conventional “hypermarket fashion” and create a hybrid retail experience that seamlessly combines value-driven convenience with curated fashion discovery, appealing to shoppers of all family demographics.
Project Challenge - Blending Value with Experience:
1. Evolve the hypermarket’s fashion offer from functional to experiential
2. Redefine in‑store communications to elevate fashion brand perception
3. Design merchandising systems that support both product visibility and shopper flow
4. Integrate fashion zones seamlessly within the broader supermarket context
5. Strengthen segmentation for gender, age group and occasion‑based shopping
Our strategy started with comprehensive customer perception research and competitive analysis, aligned to Kesko’s strategic business goals.
A hypermarket fashion store interior design and brand communications for Kesko in Helsinki.
Kesko is among a small number of retailers in Finland whose value proposition is well defined in the minds of consumers.
The store design included merchandising systems,
lighting and graphic communications.
Location: K CityMarket Helsinki, Finland.
Supermarkets have long pushed their way into new markets, selling everything from cat food to home loans. Now, they're applying that same tenacity to the fashion world, turning "cheap and cheerful" into "chic."
Our strategy started with comprehensive customer perception research and competitive analysis, aligned to Kesko’s strategic business goals.
Strategic Design Solution
To deliver a compelling and differentiated hypermarket experience, we:
1. Reimagined the retail fashion and sports wear environment
Blending fashion retail cues with hypermarket value propositions, creating standout zones that encourage exploration and discovery.
2. Designed flexible merchandising systems
Lower unit heights improved sightlines and ease of navigation throughout the fashion and adjacent non‑food areas.
3. Developed a vibrant brand communications suite
Graphics, signage, POS and visual language came together to elevate the look and feel of the fashion department, making it more inviting and aspirational.
4. Optimized customer flow and navigation
Spatial layout solutions guided shoppers intuitively from entry through key fashion categories, improving dwell time and engagement
Outcome & Impact
The transformed K‑CityMarket fashion environment:
• Strengthens kesko’s value proposition by pairing competitive pricing with a more aspirational shopping experience
• Elevates shopper engagement through clearer navigation, merchandising hierarchy and visual storytelling
• Enhances brand cohesion across departments and different target groups
• Supports flexible category management for fast fashion and value segments
By integrating strategic retail design with brand communication, the project reinforces how supermarkets can compete with traditional fashion retailers through smarter store environments
Why It Matters for Retail Growth
In today’s market, hypermarkets are no longer just destinations for groceries, they compete with fashion stores for customer attention and loyalty. The redesigned K‑CityMarket fashion offer demonstrates how intelligent retail design and branding can drive both commercial performance and customer satisfaction.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Schedule your consultation today and receive a free quote.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship fashion department in a hypermarket or an urban network store, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.
