Safeway Supermarkets UK

Supermarkets

An award-winning supermarket design. Safeway sees substantial sales uplift because of the new concept design and format planning.

Entrance to Safeway supermarket store design and external branding
Entrance outdoor seating with super graphic branding behind windows. 
Safeway supermarket interior store design and branding for fruit and vegatables market
 

Award-winning retail design. Best supermarket store interiors and branding.

"Safeway supermarket sees substantial sales uplift.
The format beat expectations. Since opening sales were
40 per cent ahead of budget."
Multiple store locations - United Kingdom.

 
Safeway supermarket interior store design and branding for flower market
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To understand how the next generation of supermarkets will look, ask customers for their thoughts on the subject. How do they want to shop? Or to put it another way: How important is a fresh food, health and well-being and the convenience of a cutting edge technology of an in-store app and a cashless payment system?
 
Are they primarily interested in quickly buying what are often the same products they use every day? Or do they view shopping from an emotional point of view, as a journey through fresh, freshly prepared in-store and curated product stories offering surprise and inspiration time and time again? Safeway asked its customers what they want from their grocery retailer. Customers like well-structured stores where they can quickly find what they came to buy. The brand and store-environment should be visually appealing, well-merchandised to stimulate customers to impulse purchase and above all, they want a store design with contemporary attributes, convenience with a focus on fresh produce and freshly prepared in-store foods.
 
Before commencing work with the Safeway management team, we reviewed the layout of three existing store formats for convenience, supermarkets and superstores.
 
We considered the market research for next generation of supermarkets. We planned new environmental areas in each store format. Which were flexible enough to allow different zones to feature in stores of different sizes. These distinctive zones grouped specific product categories based on customer preferences for range, display, and promotion. The outcome of our work enabling Safeway to compete more effectively against other major multiple food, non-food retailers and the high street specialists.
Safeway supermarket interior store design, merchandising and branding for flower market
Specialist wall merchandising systems and flourist counter for the fresh flower market.

Exploiting consumer trends in superstore, food retailing with fresh food and great value.

The distinctive design solution enabled Safeway to compete effectively against other major supermarket retailers as well as high street specialists in the home meal replacement category.

 
Safeway supermarket interior store design, merchandising and branding for hot food pizza and grill bar counters
Creating fresh baked pizza and hot ready meals counters. 
Safeway supermarket interior store design, merchandising display systems for bakery department
 
Safeway supermarket interior store design, merchandising display systems for takeaway bakery foods
 
Safeway supermarket interior store design, merchandising display systems and branding for the wine cellar
 
Safeway supermarket interior store design, merchandising display systems and branding for the dry cleaning shop
Safeway supermarket floor plan layout and design of the customer journey