Vtb24 Privilege RU
Branding
A brand identity and marketing strategy for VTB Bank's Privilege customers in Russia.
![VTB 24 Privilege Russia brand identity VTB 24 Privilege Russia brand identity](/images/uploads/projects/branding/vtb24-privilege-brand/1.jpg)
Creating the sub-brand identity for VTB24 Privilege card.
![VTB 24 Privilege Russia brand identity VTB 24 Privilege Russia brand identity](/images/uploads/projects/branding/vtb24-privilege-brand/2.jpg)
The VTB24 marketing executive wanted the design and branding of their "Privilege Card" to symbolise higher financial status and special
banking services.The sub-brand seeks to strengthen VTB24's position in the VIP segment and the SME sector, where the Bank offers a private banking programme called Privilege for
high-net-worth customers in Russia.
Multiple locations - Moscow, Russia.
![VTB 24 Privilege Russia brand identity mood board VTB 24 Privilege Russia brand identity mood board](/images/uploads/projects/branding/vtb24-privilege-brand/4.jpg)
![VTB 24 Privilege Russia brand identity marketing material VTB 24 Privilege Russia brand identity marketing material](/images/uploads/projects/branding/vtb24-privilege-brand/5.jpg)
Creating marketing and promotion material.
![VTB 24 Privilege Russia brand identity marketing material VTB 24 Privilege Russia brand identity marketing material](/images/uploads/projects/branding/vtb24-privilege-brand/6.jpg)
![VTB 24 Privilege Russia brand identity marketing material VTB 24 Privilege Russia brand identity marketing material](/images/uploads/projects/branding/vtb24-privilege-brand/7.jpg)
![VTB 24 Privilege Russia previous brand identity marketing material VTB 24 Privilege Russia previous brand identity marketing material](/images/uploads/projects/branding/vtb24-privilege-brand/8.jpg)
![VTB 24 Privilege Russia brand identity marketing material VTB 24 Privilege Russia brand identity marketing material](/images/uploads/projects/branding/vtb24-privilege-brand/9.jpg)
Creating alternative brand concepts.