Vtb24 privilege RU
A brand identity and marketing strategy for VTB Privilege consumers.
The VTB24 marketing executive wanted the design and branding of their "Privilege Card" to symbolise higher financial status and special banking services.
The sub-brand seeks to strengthen VTB24's position in the VIP segment and the SME sector, where the Bank offers a private banking programme called Privilege for high-net-worth customers in Russia.
Multiple locations - Moscow, Russia.