Interstep technology brand RU
A leading electronics accessories supplier in Russia. Brand identity, product and packaging design, brand communications.
Russia's best technology brand and product design for a cellular-accessories and mobile device company.
The management executive of Interstep asked us to update their brand identity and create packaging design solutions for a range of new products intended for launch in the EU market. Location: St Petersburg, Russia.
Transforming a technology accessories category
“Interstep”, a leading manufacturer of accessories for gadgets in the Russian market, addressed Campbellrigg to create a new Masterbrand for the company and design solutions for the new collection, which the company intended for launch at the EU market.
During the course of the project, our brand and innovations team together with the “Interstep” project management engaged in thorough research, analysing the competitive environment, the market for mobile devices and pricing. We also looked into the design and fashion trends, accessories and specifications for new materials through benchmarking and WGSN data. Several categories of accessories were considered in the research, including laptop bags and cases, tablet and smartphone cases, with the comparative analysis between the different UK and German markets.
The new brand identity was to convey the values of reliability, stability and diversity coupled with emotion and flexibility. The style of the new collection was to be consistent with the newly developed brand identity.
The project resulted in the creation of two applications of the brand, to be applied onto products themselves and in print were applied to packaging and other promotional material; visualizations for the selected collection and direction of product design, as well as the initial concept for the packaging. The collections included male, female and unisex directions, featuring designs from contemporary classic to trendy, with various materials used including textured leather, tweed and neoprene.