Client Services - Fashion Store Design

Innovation distinguishes between a leader and a follower

At CampbellRigg, an innovative fashion retail branding agency based in London, we prepared the following design proposals for the management team of Tom Taylor Hamburg, Snow Queen & Familia Moscow. The aim to drive meaningful transformation for the retailers.

We help retailers in achieving meaningful transformation. Our role extends beyond guiding clients in identifying their direction; in recent years, we collaborate closely to realize their ambitious goals. A significant portion of our current work involves pioneering areas that didn't exist until recently. Hence, we sought to update our visual identity to reflect the evolving changes in the 'phygital' realm of branding and design.

We build fashion retail brands designed to transform markets, consumer, and employee experiences. Your brand is a story unfolding across all customer touchpoints.

Our team of experienced branding and interior design experts guides management teams and marketing executives through strategies for attracting, offering, and communicating with the target audience. We help clients achieve their business goals and aspirations through a mix of advisory, implementation, and brand marketing services.

To succeed at being the best retail brand, we envision the requirement for your brand to communicate:

Clear Brand Positioning: To create clear brand positioning, define a unique value proposition that distinguishes you from competitors. Understand your target audience's needs and preferences. Develop a consistent brand message that resonates with this audience, and ensure it is reflected across all marketing channels. Use visual elements like logos, colour schemes, and design aesthetics to reinforce your brand identity. Maintain a consistent tone of voice across communications and provide exceptional customer experiences that align with your brand's promise, building trust and loyalty.

Create a Memorable Visual Identity: Focus on a distinctive logo, cohesive colour palette, and unique design elements. Consistency in these visuals across all platforms and materials solidifies brand recognition and makes your fashion retailer stand out in a crowded market.

Craft a Compelling Store Interior Design and Planning: To craft a compelling store interior design, focus on creating a welcoming atmosphere with a cohesive theme that reflects your brand. Use high-quality materials, strategic lighting, and elegant displays to highlight products. Ensure a well-organized layout that promotes easy navigation and encourages exploration. Incorporate comfortable seating areas and interactive elements to enhance the shopping experience. Consistency in design elements across the store strengthens brand identity and leaves a lasting impression on customers.

In-Store Visual Merchandising: Focus on customer awareness, personalization, and store footprint optimization. Encompassing the design of physical brand architecture and digital service capabilities, we provide a personalized, face-to-face service through our business development executives and design specialists. We have developed a unique operational and service proposition, offering a fully integrated, end-to-end branding service. This includes multi-language, multi-discipline teams specializing in 2D and 3D brand strategies (Brand Strategy Engineers, Architects, and Designers).

Our store designs are tailored to fit the brand's target audience:

• Minimalist Aesthetic: Featuring minimalist and elegant designs characterized by neutral colour palettes and modern fixtures to evoke a sophisticated ambiance.
• Youthful and Trendy: Designed to resonate with a younger demographic through vibrant colours and contemporary elements that exude energy and style.
• Classic and Upscale: Embodying a classic and refined approach with emphasis on premium materials and an upscale atmosphere.

We also offer flexible layouts for easy navigation or segmented sections that clearly divide different product categories.

We use predictive analytics and artificial intelligence to deploy brand strategies based on personalized customer insights provided by market research agencies. Our creative solutions aim to display merchandise uniqueness and uphold sustainable best practices.

Our approach to brand architecture looks outward, empowered by emerging technologies to enhance customer and client interactions. “Business Development Executives benefit from a holistic view of client needs and preferences derived from data, insights, discussions, and actions. This drives our cognitive branding infrastructure, providing enhanced insights for more impactful and personalized discussions to address our clients’ needs.”

By focusing on enhancing the brand experience and fostering well-being through communication and marketing of brand design, we help our clients transition towards versatile digital and physical spaces within each channel, environment, format, and product.