Florence & Fred Hypermarket Fashion Store Retail Design
We build fashion brands designed to transform markets.
Profitable. Store Optimization.
Interior design, merchandising layout, and brand communications for Tesco’s leading fashion brand.
CampbellRigg partnered with Florence and Fred, an innovative fashion retail brand within Tesco hypermarkets, to transform the customer experience and retail presentation of its fashion departments across multiple hypermarket locations in the United Kingdom.
The objective was to redefine hypermarket fashion retail through an integrated approach that combines strong brand identity, visual merchandising systems and strategically planned store layouts. By doing so, the project enhanced how customers discover, navigate and engage with fashion offerings within a grocery retail setting.
Supermarket fashion branding and retail store design for Florence and Fred at Tesco.
The principal changes to the store design included - lighting, merchandising systems and graphic communications.
We introduced lots of colours to add warmth
and interest to the store experience.
Location - Welshpool, United Kingdom.
Our creative team was commissioned to design and deliver the new F&F concept, seamlessly integrating it as a core department within the wider hypermarket environment already in development.
For Tesco, we developed a distinctive branding programme and retail interior design for the hypermarket in Accrington and the supermarket in Welshpool. The scope included spatial planning, merchandising systems, lighting design, brand communications and promotional suites for the clothing department, resulting in a cohesive, contemporary and highly engaging shopping experience.
Brand communication that resonates with diverse customer groups
The brief called for a retail design solution that:
- Elevates the fashion brand experience
- Improves in-store wayfinding and shopper flow
- Aligns merchandising and layout with strategic brand values
- Increases dwell time and product discovery
Our strategy began with customer insight research, competitor benchmarking and alignment with the client’s commercial objectives.
Strategic Design Solution
To achieve a compelling and differentiated fashion retail experience, CampbellRigg:
1. Developed a unified brand identity system
We strengthened Florence and Fred’s visual language, introducing clear graphic cues and signage that communicate both value and style.
2. Optimised store layout and navigation
A revised spatial plan created intuitive pathways that guide customers through fashion categories with ease.
3. Designed merchandising systems for clarity and discovery
Flexible gondola systems and fixture arrangements improved product visibility and encouraged cross-category browsing.
4. Upgraded brand communication touchpoints
On-floor graphics, promotional signage, category indicators and promotional zones were harmonised to support clarity and brand recall.
Outcome & Impact
The transformed Florence and Fred fashion department now delivers:
- A stronger, more recognisable brand presence within the hypermarket
- Improved shopper engagement through clearer navigation and visual storytelling
- Increased dwell time and product discovery opportunities
- A retail environment that feels inviting, consistent and easy to explore
By integrating strategic fashion retail design with branded communications, the project sets a new benchmark for hypermarket fashion environments and helps Florence and Fred compete with standalone fashion retailers.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Schedule your consultation today and receive a free quote.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship fashion store, a hypermarket network or mall store, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.
