Interspar Compact Hypermarket Store Design, Planning & Branding
We build hypermarket brand strategies and environments.
Innovative. Creative. Experiences.
A compact hypermarket in Villach, Austria, featuring innovative interior design, visual merchandising, branding, and wayfinding signage.
CampbellRigg partnered with INTERSPAR to create a compact hypermarket design solution that transforms store environments into modern, shopper-centric retail destinations. This design project blends effective space planning, visual merchandising systems and brand communications to deliver both customer satisfaction and commercial performance.
Austria's best compact hypermarket, grocery store design and in-store POS marketing
for Interspar AG.Interspar management enlisted the help of our
innovation team in the game-changing design for the
non-food area of their 4600m2 compact hypermarket.
Store location - Villach, Austria.
Client Challenge – Redefining the Compact Hypermarket Format
INTERSPAR sought to evolve its compact hypermarket format to meet the changing expectations of today’s shoppers, improving clarity, convenience and overall experience while maximizing retail impact within a limited footprint.
Key objectives included:
1. Enhancing customer navigation and store flow
2. Strengthening category visibility and merchandising impact
3. Establishing a cohesive brand environment
4. Supporting scalable rollout across multiple locations
The format needed to balance efficient shopping journeys with strong brand identity, enabling customers to self-serve confidently and conveniently.
We reimagined the interior to emphasize clarity, flow and visibility, guiding shoppers naturally through fresh, core grocery and impulse categories while ensuring high-demand products were easy to find and purchase.
Our Strategic Retail Design Approach
CampbellRigg delivered a full service approach, combining:
1. Retail layout design focused on intuitive circulation
2. Visual merchandising systems tailored to product hierarchies
3. Brand environment design to reinforce identity and engagement
4. In-store communications and wayfinding for seamless shopper experience
Outcomes & Commercial Impact. As a result of the redesigned interior and retail strategy:
INTERSPAR achieved a unified and modern retail identity
Store navigation became more intuitive and engaging
Merchandising effectiveness increased across key categories
Scalable rollout strengthened brand visibility and operational efficiency
These outcomes translated directly into stronger shopper engagement and improved commercial performance across the compact hypermarket portfolio.
Why This Matters:
Effective retail design goes beyond aesthetics, it delivers measurable business value. By aligning store layout, visual merchandising and brand communication, CampbellRigg helps retailers like INTERSPAR create environments that increase dwell time, improve shopper satisfaction and drive sales growth.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship urban supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
