Interspar Compact Hypermarket AT

Supermarkets

A compact hypermarket in Villach, Austria. Interior store design, visual merchandising, strategy, graphics and way-finding signage.

Interspar compact hypermarket Villach Austria
 
Intersar game changing interior design and branding for a compact hypermarket
 

Austria's best compact hypermarket, grocery store design and in-store POS marketing for Interspar AG.

Interspar management enlisted the help of our
innovation team in the game-changing design for the
non-food area of their 4600m2 compact hypermarket.

Store location - Villach, Austria.

 
Intersar Villach game changing branding for a compact hypermarket
Learn more about the project

One amazing compact world

Interspar compact hypermarkets feature a selling area of 2,500m2 to 7,000m2. Interspar management enlisted the help of brand team in the game-changing design for the non-food area of the 4600m2 store in Villach, Austria.

The design of the store in Villach has moved away from a traditional supermarket into a new consumer entity, a compact hyper store.

The decision to vary store design, size and product mix adjacencies allows for further penetration of the marketplace by reaching consumers closer to where they live, commute or work. It also represents a spectacular opportunity to expand Interpar’s share of customer needs, in that there is new freedom to move from category to category. The design solution creates a compelling presentation of categories, the illusion of open space between each category utilising a combination of tall and small merchandise units. Improvements to way-finding communication make the store easy to navigate, matching product solutions to lifestyle needs.

Intersar Villach Austria's best interior branding for a compact hypermarket
 
Intersar Villach non-food merchandising and department branding for a compact hypermarket
 
Interspar compact hypermarket Villach, Austria merchandising display
 
Interspar compact hypermarket Villach, Austria floor plan
 
Interspar merchandising display system
 
Interspar compact hypermarket store planing product categories
Interspar store planning compact hypermarket
The compact hypermarket store plan.