Bombay Sapphire VM
We build spirits brands designed to transform markets.
Creative. Forward-thinking. Innovative.
A new point-of-sale merchandising fixture for Bombay Sapphire as part of a marketing and brand-building campaign in airport duty-free for Bacardi Global Travel Retail.
A customer-centric marketing campaign entitled "There's something inside", takes inspiration from the menswear designer, Duncan Quinn and New York based tabla protege, Suphala.
The movement of the spirit vapour inspired the wall-mounted gondola in the unique "Vapour Infusion" process. We created a linear copper basket at the centre of the wall display incorporating
10 exotic ingredients each engraved with
botanical drawings of the ingredients.
The violet-blue Star of Bombay
The copper basket that holds the 10 botanical ingredients used in the production of Bombay Sapphire was crafted by CPP, a Midlands-based company renowned for handcrafting metal components for luxury cars. Their highly specialized craftsmanship is sought after by prestigious brands such as Aston Martin, Rolls Royce, and Bentley.
Botanical Aromas: Bombay Sapphire’s distinct taste is the result of a delicate balance of 10 exotic botanicals sourced from around the world, including orris root, angelica, cubeb berries, cassia bark, and grains of paradise.
What we did for Bombay Sapphire Auckland: The wall-mounted gondola we designed was inspired by the movement of spirit vapour during the Vapour Infusion process. Our goal was to create a display that would invite customer interaction. At the centre of the wall display is a linear copper basket, holding 10 exotic ingredients engraved with botanical illustrations. Customers can touch and smell these ingredients, immersing themselves in the essence of Bombay Sapphire.
