Bombay Sapphire Auckland USA

Duty Free Environments

Bombay Sapphire marketing, brand building campaign in the airport duty-free sector for Bacardi Global Travel Retail.

Bacardi Global Travel Retail, Bombay Sapphire brand identity with Duncan Quinn and New York-based tabla protégé, Suphala promotion campaigns travel retail
 

A customer-centric marketing campaign entitled "There's something inside", takes inspiration from the menswear designer, Duncan Quinn and New York-based tabla protege, Suphala.

The movement of the spirit vapour inspired the wall-mounted gondola in the unique "Vapour Infusion" process. We created a linear copper basket at the centre of the wall display incorporating 10 exotic ingredients each engraved with botanical drawings of the ingredients.

 
Bacardi Global Travel Retail, brand Bombay Sapphire Duncan Quinn and New York-based tabla protégé, Suphala promotion campaigns travel retail
Learn more about the project

The violet-blue Star of Bombay

The copper basket holding the 10 botanical ingredients used in the production of Bombay Sapphire has been made by Midland-based CPP, a company that handcrafts metal body parts for exclusive, high-end luxury cars. Their unique highly specialised service is sort after by clients such as Aston Martin, Rolls Royce and Bentley.

BOTANICAL AROMAS
The taste of Bombay Sapphire is created by perfectly balancing a unique
combination of 10 exotic ingredients from around the world, such as orris root, angelica, cubeb berries, cassia bark and grains of paradise.

What we did for Bombay Sapphire Auckland

The wall-mounted gondola was inspired by the movement of the spirit vapour in the unique Vapour Infusion process. We wanted to design something that customers would be compelled to interact with. We did this by designing a linear copper basket, which sits at the centre of the wall display and holds 10 exotic ingredients engraved with botanical drawings. Customers can touch and smell the ingredients.

Duncan Quinn and New York-based tabla protégé, Suphala.
 
Bombay Sapphire new wall-mounted gondola design in Auckland duty free airport
Bombay Sapphire new sensory interactive wall-mounted gondola design in Auckland duty free airport