Bombay sapphire collins
Duty Free Environments
See the Bombay Sapphire Collins customer centric brand building marketing campaign for Bacardi in Airport Travel Retail Stores.
From Hanoi to Heathrow, our brand team had responsibility for delivering the Bombay Sapphire Collins story in the airports of eighteen countries across the globe.
The outcome of our partnership with the marketing team of Bombay Sapphire Collins resulted in multiple unique branding and merchandising installations across the globe. Location - Heathrow Terminal 4, London.
What we did for Bombay Sapphire Tom Collins
From Hanoi to Heathrow, our brand team had the responsibility for delivering the Bombay Sapphire Collins story in airports of eighteen countries across the globe.
Our brand team created and designed a highly visible and prominent ‘sensory’ display so an air traveller would likely stop in their tracks, absorb information about Bombay Sapphire Tom Collins and appreciate why it is a unique product at Heathrow Terminal 4, London. It was important that our interpretation of the theme was realised in the centre floor, wall and column-mounted merchandising and point of sale display that would capture the brand essence and satisfy certain criteria of the brand toolkit.
Popularity and early years: By 1878, the Tom Collins was being served in the barrooms of New York City and elsewhere. Identified as ‘a favourite drink in demand everywhere both Tom Collins gin and whiskey and Tom Collins brandy were considered fancy drinks. In 1891, the gum syrup was replaced in the recipe by sugar and the use of Old Tom gin, a lightly sweetened Gin popular in 18th-century England.