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It may come as a surprise to many to see British retailer Argos comes out on top for the online share of voice (SOV), beating US giants Amazon and Apple. This seems to point towards the idea that consumers favour retailers with strong brand values...
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The competition has arrived. Over-the-top (OTT) players, which offer apps and streaming content directly to consumers through the Internet, have increased their dominance, even in core communication services such as messaging and voice. WhatsApp,...
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Campbell Rigg, CEO and founder of our company, recently commented about the company's creation of the Currys PC World brand identity, “We are seeing a most complex brand landscape ever in the retail marketplace. Consumers want the latest...
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Executing a telecoms brand and store design strategy in this increasingly complex world requires excellence in every aspect of retail and achieving retail excellence is not easy. The executive management team of MegaFon, Russia's second-larges...
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Telecoms retail outlets - trends and innovation
Telecommunication is an industry, based on technology. It is, therefore, no surprise that customers expect telecommunication retail outlets to be innovative and full of cut...
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