Fix Price RU
Supermarket Retail
Brand identity for a variety retailer, store interior design, marketing and advertising communications.
![Fix Price Russia, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/1.jpg)
![Fix Price Russia, Retail Branding, Brand Identity, Store Interior Design, App Branding, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/2.jpg)
Creating a brand identity, retail store design, brand guidelines and a merchan- dising strategy for Fix Price. Russia's largest variety store retailer.
The Fix Price brand identity and store
interior design deliver impact and reflect the
rational value of the customer promise:
"super product - super value."
5500 store locations - Russia, Belarus, Estonia, Kazakstan,
Latvia, Uzbekistan, Kyrgyzstan and Georgia
![Fix Price Russia, Store Card Advertising, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/4.jpg)
The Human Side of Retail
Fix Price has become the No.1 choice for the Russian customer in the niche variety store retail discount sector selling everyday products. The retailer offers a diverse range of FMCG and homeware-led GM, providing their core shopper, a “family on a budget”, with their regular shopping replenishment needs.
Ten years ago, we worked with the Co-Founders of Fix Price to create the original brand identity, communications platform and store environment. In those days, it was one of four retail ideas Fresh & Свежий (a convenience food supermarket), Dream Club (a travel chain) and Fix Price (a variety store retailer). At the time neither a digital platform nor a brick and mortar store were open and trading.
Ten years further on and 5,500 store openings later, our creatives teamed up again with the iconic variety store retailer to re-design their brand identity, retail store interior design and internal graphic communications suite.
To signal change, CampbellRigg developed the anchoring brand idea for Fix Price. A ‘unique’ and ‘innovative’ customer promise: ‘Super product - Super value’.
The Fix Price brand identity and store interior design deliver impact, the Human Side of Retail in the retail landscape.
Store locations - Russia, Belarus, Estonia, Kazakhstan, Latvia, Uzbekistan, Kyrgyzstan and Georgia
![Fix Price Russia, Billboards and Outdoor Advertising, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/5.jpg)
![Fix Price Russia, Billboards and Outdoor Advertising, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/6.jpg)
![Fix Price Russia, Icon Design for Promotion, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/7.jpg)
![Fix Price Russia, Icon Design for Click and Collect Promotion, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/8.jpg)
![Fix Price Russia, Icon Design for Same Day Delivery Promotion, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/9.jpg)
![Fix Price Russia, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/10.jpg)
Campbell Rigg International once again teamed up with iconic variety retailer Fix Price to re-design their brand identity, retail store interior design and communications suite.
Fix Price is back with a new brand identity,
store interior design and continues to
expand its network!
![Fix Price Russia, Shop Front Fascia Signage, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/12.jpg)
![Fix Price Russia, Shop Front Fascia Signage and Window Advertising, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/13.jpg)
![Fix Price Russia, External Building Signage Advertising, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/14.jpg)
"The new brand identity has set a new retail benchmark
for variety retailing."
![Fix Price Russia, Branding, Internal Department Signage Retail, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/16.jpg)
![Fix Price Russia, Branding, Internal Department Signage Retail, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/17.jpg)
![Fix Price Russia, Branding, Internal Department Signage Retail, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/18.jpg)
![Fix Price Russia, Branding, Brand Identity, Icon Design, Internal Department Signage Retail, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/19.jpg)
![Fix Price Russia, Photo Lifestyle Imagery and Icon Design Brand Identity , Gift/Presents Branding, Internal Department Signage Retail, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/20.jpg)
![Fix Price Russia, Brand Identity, Photo Lifestyle Imagery and Icon Design, Kitchen Utensils Branding, Internal Department Signage Retail, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/21.jpg)
![Fix Price Russia, Brand Identity, Photo Lifestyle Imagery and Icon Design, Kitchen Utensils Branding, Internal Department Signage Retail, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/22.jpg)
![Fix Price Russia, Icon Kitchen Utensils Branding and Typographic Design, Internal Department Signage Retail, Graphic Communications and Typography - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/23.jpg)
"Fix Price has the potential to grow the retail concept worldwide."
Sergey Lomakin - Co-Founder of the Russian variety retailer Fix Price
![Fix Price Russia, Retail Branding, Brand Identity, Store Interior Design, Graphic Communications - CampbellRigg Agency](/images/projects/supermarkets/fix-price-stores-ru/25.jpg)