A brand audit is a function of market research companies.
What is the purpose of a brand audit?
A brand audit is a structured method of finding out how your brand and competitor brands are being implemented in the local and foreign markets.
This is a non-judgmental task, no blame or praise is apportioned in the process. The objective is to gather as much information as possible to efficiently create a realistic snapshot of how the brand and best-in-class competitor brands appear and position themselves in the marketplace.
We can help define the brand attributes.
We work with management teams to define the brand attributes of a business. For example, the following adjectives might illustrate the attributes of a shopping mall brand. Hedonic, Utilitarian, Generational Cohorts, Entertaining, Stylish, Cool, Intuitive and Multi Facetted and Commercially Productive.
We look at the following issues:
Unique Selling Proposition (USP), brand promise, or brand essence
Tone of voice
Product / Service positioning
Corporate Identity - logos and other sub-brand elements
Above the line and below the line advertising
Content Marketing and other assets - blogs, videos and Social Media
Sponsorships and News/PR
After the audit is complete, we aim to understand whether the market share of the brand is increasing, decreasing or stable. It also provides a snapshot of strengths, weaknesses and opportunities for the brand, how much people know and like the brand. So the audit will determine the market position of the brand. The process then allows the marketers to advertise and communicate with customers effectively.
We define, design and deliver the omnichannel brand environment, the brand identity and prepare omnichannel site plans to make the customer journey more intuitive.
How do our clients benefit from our services?
We add value when working with management teams to improve ROCE.
We offer a one-stop multidisciplinary service.
Marketing and brand design services made simple at the
CampbellRigg Design Agencies London