Wog Petrol Forecourts UA
Read about the petrol forecourt, motorway services retail design agency solutions. Re-branding the SunMarket store for Western Oil Group - Ukraine.
WOG (Western Oil Group) is the largest and most recognisable petrol forecourt brand in Ukraine.
As petrol forecourt retail changes a new emphasis is placed on branding, the quality of the store offer and fuel brands. Working with the Marketing team of WOG, we rebranded SUNMARKET, planned a NEW STORE INTERIOR to deliver impact and reflect the rational value of the customer promise: "super product - super value - low prices".
Multiple locations - Ukraine.
Petrol forecourt retail store design and branding
The petrol forecourt urban retail landscape is changing and new emphasis is being placed on branding and design, the quality of the retail store offer alongside, digital apps and fuel brands. Retail spaces will become more attractive both to customers and to a range of high street brands looking for exposure.
In view of the above, the marketing executive of the Western Oil Group (WOG) in Kyiv, Ukraine developed a brief for their Sun Market stores which are located on WOG petrol forecourts.
Three forecourt formats were identified for change: The Motorway (with a 150m2 sales area), the Urban (with a 100 m2 sales area) and the Urban reduced (with a 50-60 m2 sales area).
WOG management wanted to be seen as a confident brand, a challenger to its larger rivals and reflect a shift to a modern, coffee and food retail operation.
The brief tasked our innovations team with interior design and branding solutions to provide a vision for a future brand platform for the retail operation.
It is necessary to provide space for a meal on all types of forecourts (tables with bar stools or traditional tables and chairs).
Motorway and Urban formats should be provided with an outdoor cafe (max area up to 30 m2).
Drive-through services for the Urban 100 m2 format, if there is no partner (i.e. KFC or McDonald's).
Urban formats should also provide additional services: receiving mail, dry cleaning, pharmacy and ATM terminals.
A children's play areas.
Toilets with baby changing tables etc.