Abbey Bank
We build financial brands designed to transform markets.
Innovative. Relevant. Trustworthy.
Creating a brand image that emphasizes simplicity, connectivity, and seamlessness in express bank branch design and brand communications.
Branding and interior design for multiple branch formats.
From a small volume convenience offering to a
large volume high street branch.Our services encompassed rebrand, sub-brand,
reimagining formats, segment planning and environment design.
How to create a sustainable base going forward.
Progress is cyclical in finance
We collaborated with Abbey Bank’s management to develop multiple branch formats and a new brand design platform for their retail operations.
Our work encompassed branding and interior design for six distinct retail branch formats, each tailored to different customer segments and types of financial transactions. These formats ranged from small, convenience-focused branches to high-traffic high street locations and traditional city financial centres, each serving a unique function for the bank.
The Objective: Our goal was to identify the optimal product offering, format, and branch size to enhance the sales performance of Abbey Bank branches across different market areas nationwide.
Simultaneously, Safeway Stores plc engaged our brand team to design their Megastore hypermarkets, including the Milton Keynes location, which featured an in-store mini bank.
The Strategy: The strategy behind in-store banking at Safeway hypermarkets centred on convenience and the idea that convenience is no longer about mere accessibility but about saving time. While some bankers see in-store branches as mere “deposit gatherers,” the true advantage lies in bringing banking services directly to the consumer. The real question for customers becomes: "Should I visit two places for banking and shopping, or just one?" Naturally, most customers will opt for the time-saving, one-stop solution.
