Abbey Bank Retail Branch Design & Branding
We build financial brands designed to transform markets.
Innovative. Relevant. Trustworthy.
Creating a brand image that emphasizes simplicity, connectivity, and seamlessness in express bank branch design and brand communications.
Retail Banking Transformation & Brand Design.
CampbellRigg partnered with Abbey Bank to reimagine its retail branch network, creating a cohesive brand identity and interior design strategy that emphasised simplicity, connectivity and seamless customer experience across multiple branch formats.
Branding and interior design for multiple branch formats.
From a small volume convenience offering to a
large volume high street branch.Our services encompassed rebrand, sub-brand,
reimagining formats, segment planning and environment design.
How to create a sustainable base going forward.
The Challenge: Diverse Formats, Fragmented Experience. Abbey Bank operated a range of branch formats, from express convenience-focused locations to high-traffic high-street branches and traditional city financial centres. These formats served different customer segments, but lacked a consistent brand platform and design language that supported clear positioning and sales performance.
Our Strategic Approach: Clarity, Consistency, and Customer Focus. We collaborated closely with Abbey Bank’s leadership to develop a brand-led design platform and format strategy that could be applied across six distinct retail branch types. Key elements included:
1. Brand Identity Refresh
A modernised visual identity and messaging framework that prioritised clarity and relevance for customers.
2. Format Reimagining & Segment-Based Planning
Design solutions tailored for each branch size and audience, from quick-service express branches to full-service high street locations.
3. Spatial & Interior Design Concepts
Interior layouts supporting clear circulation, intuitive self-service areas and welcoming consultation spaces.
Why This Matters to Banks Today. Retail banking continues to evolve: customers expect effortless experiences across digital and physical channels, and branch design must reflect this. A cohesive brand and spatial strategy not only improves customer satisfaction but reinforces trust, a core competitive advantage in financial services.
The result was a design system that worked consistently across formats while responding to unique customer needs in each market. Key Outcomes:
1. Seamless Customer Journeys & Brand Strength
2. By aligning brand communication with spatial experience, we helped Abbey Bank
3. Clarify customer pathways, making core services easier to find and use
4. Ensure consistent brand presence across all touchpoints
Support faster, more intuitive interactions for customers choosing between convenience or advisory services.
Enhance operational adaptability by designing environments that scale from small format to high street branches.
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CampbellRigg works with banks worldwide to design future-ready branch experiences, aligning strategic brand strategy, spatial planning and customer experience thinking.
