Interstep Technology Media Branding & Design
We build technology brands designed to transform markets.
Informative. Branding. Trust.
Creating a contemporary brand identity, packaging design, and product branding for a pioneering electronics accessories company in Russia.
Russia's best technology brand and product design for a cellular-accessories and mobile
device company.The Chief Executive Officer of Interstep asked us to update their brand identity and create design solutions for a range of new products intended for launch in the EU market.
Location: St Petersburg, Russia.
As a leading manufacturer of technology accessories in the Russian market, Interstep engaged our brand team to create a new master brand and design a targeted product collection for launch across the EU.
Our challenge was to develop a comprehensive retail brand strategy and visual identity for technology products that enhances in‑store engagement with product and packaging design, strengthens overall brand perception, and drives sustainable commercial growth across all retail touchpoints.
We partnered with Interstep’s leadership to refine their brand narrative, unify visual communications and create a compelling retail identity that resonates with tech‑savvy consumers and drives competitive differentiation in a crowded market.
The Brand Challenge
Interstep’s existing brand presence lacked:
• A consistent and distinctive retail identity
• A cohesive narrative that emotionally connects with customers
• Strategic positioning against local and global competitors
• Retail brand expression across touchpoints, both physical and digital
Interstep needed a unified brand identity and flexible visual system that could be applied consistently from store interiors to online touchpoints while enhancing the customer experience.
Strategic Retail Brand Solution
CampbellRigg’s approach blended brand strategy with innovative visual design and retail experience planning, including:
1. Brand Narrative & Positioning
We worked with Interstep to craft a compelling brand story that communicates innovation, reliability and customer value. This formed the foundation for all creative direction.
2. Visual Identity & Graphic Systems
We developed a flexible visual identity system that enhances visibility, communicates product value and strengthens customer recall. Key elements included:
3. Distinctive logo and graphic language
4. A Cohesive colour palette and typography
Throughout the project, our brand and innovations team collaborated closely with Interstep's managing director and project management team, conducting in-depth research. This included analysing the competitive landscape, market trends for mobile devices, pricing strategies, and design and fashion trends. We also examined new materials, utilizing benchmarking and insights from WGSN data.
Several accessory categories were explored for production during the research phase, including laptop bags, tablet cases, and smartphone covers. We conducted a comparative analysis of the UK and German markets to ensure the brand's competitiveness across different regions.
The project resulted in two key brand applications
The first was applied to the products themselves, and the second to packaging and promotional materials. We developed visualizations for the selected product collection, established design directions, and created the initial packaging concept. The collection featured male, female, and unisex designs, ranging from contemporary classics to trendy styles, using materials such as textured leather, tweed, and neoprene.
The new brand identity and packaging was designed to embody the values of reliability, stability, and diversity, while also conveying emotion and flexibility. The style of the new collection was aligned with this brand identity, ensuring a cohesive and impactful presentation.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From telecoms, to technology accessories branding and packaging design we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
