Interstep Technology RU

Technology Stores

A leading technology and electronics accessories supplier in Russia. Brand identity, product and packaging design.

IInterstep Technology rebrand identity of an electronic accessories company
 

Russia's best technology brand and product design for a cellular-accessories and mobile
device company.

The management executive of Interstep asked us to update their brand identity and create design solutions for a range of new products intended for launch in the EU market.

Location: St Petersburg, Russia.

 
Interstep Technology rebrand identity of a JBL portable sound system
Learn more about the project

The prices are so attractive

“Interstep”, a leading manufacturer of accessories for gadgets in the Russian market. Our brand team was tasked with creating a new Master brand for the company and design solutions for the new collection, which the company intended for launch at the EU market.

During the project, our brand and innovations team, together with the “Interstep” project management, engaged in thorough research. Analysing the competitive environment, the market for mobile devices and pricing. We also looked into the design and fashion trends. Accessories and specifications for new materials through benchmarking and WGSN data.

During the research phase, several categories of accessories were considered for manufacture. This included laptop bags and cases, tablet and smartphone cases, with the comparative analysis between the different UK and German markets.

The new brand identity was to convey the values of reliability, stability and diversity coupled with emotion and flexibility. The style of the new collection was to be consistent with the newly developed brand identity.

The project resulted in creating two applications of the brand. The first applied to products, and the second applied to packaging and other promotional material; visualizations for the selected collection and direction of product design, as well as the initial concept for the packaging. The collections included male, female and unisex directions, featuring designs from contemporary classic to trendy, with various materials used including textured leather, tweed and neoprene.

Interstep Technology rebrand identity product case design of cordless portable ear phones
 
Interstep Technology rebrand identity packaging design of portable ear phones
 
Interstep Technology rebrand identity packaging design of cordless portable ear phones
 
Interstep Technology rebrand identity, material and inspiration mood board
 
Interstep Technology rebrand identity
 
Interstep Technology, web site branding and design
 
Interstep Technology, web site branding and design
 
Interstep Technology, web site branding and design
 
Interstep Technology rebrand identity, mood board
 
Interstep Technology rebrand identity packaging design
 
Interstep Technology rebrand identity packaging design
 
Interstep Technology rebrand identity packaging branding