Client Services - Mall Signage Navigation Design

A shopping mall navigation system signage improves the customer experience

At CampbellRigg, we excel in designing the best attributes of shopping mall navigation systems, focusing on both internal and external signage. Our approach ensures clarity and readability by using clear, simple fonts that are easy to read from a distance, complemented by high-contrast colours between text and background to enhance visibility.

We showcase our business services through navigation signage system designs for Marmara Forum Mall and Forum Istanbul Mall in Turkey, along with a recent benchmark visit to EmQuartier and Siam Centre in Bangkok, Thailand. This provides insight into our agency's services and the evolution of shopping mall navigation system design, planning, and branding.

We maintain consistent branding through a cohesive design language that aligns with the mall’s branding and incorporate thematic or branded elements that reflect the mall's identity. Strategic placement of signs at key decision points such as intersections, entrances, and exits are essential, with positioning at a height and angle that maximizes visibility for all visitors.

Our directional signage employs arrows and straightforward language to guide visitors efficiently, with references to major stores or landmarks within the mall to help orient visitors. We provide interactive directories through digital kiosks offering touch-screen maps and store locators, integrated with mobile apps for enhanced navigation and real-time updates.

Accessibility features are a priority, including braille and tactile signs for visually impaired visitors, along with audio directions available via mobile apps or kiosks. For external signage, we focus on visibility and impact by placing signs where they can be easily seen from roads and parking areas, using large formats that can be read from a distance.

Lighting and illumination are key components; we use backlit signs for night-time visibility and opt for energy-efficient LED lighting to reduce consumption. Our directional signage includes clear directions for parking and entry points, guiding pedestrians from transit stops or parking areas to mall entrances.

Brand representation is achieved by prominently displaying the mall’s logo and brand colours, while external signs promote upcoming events or special offers. We ensure durability and maintenance by using weather-resistant materials and conducting regular upkeep to preserve readability and aesthetics.

Regulatory compliance is strictly adhered to, ensuring signs meet local zoning and signage regulations, and we maintain safety standards to avoid obstructing visibility for drivers or pedestrians. These attributes are integral to creating an effective navigation system that enhances the visitor experience, making it easy for customers to find their way around and enjoy their shopping experience.

Marketing and brand design services made simple at the CampbellRigg Agency

"I can walk all day in malls, shopping centres, high streets - I love it." Theo Paphitis