Concept man fashion stores UK
The predecessor to RiverIsland. Store audit, store design, brand identity and brand communications.
Concept Man - creating a retail brand Identity and fashion store interior in the 1980s.
The Concept Man cleverly merged a buying, branding, store design, format segmentation and merchandising strategy to sell fashion products.
We designed the store interior, fixtures, fittings, lighting systems, internal signage and POS promotions. We created the master brand, sister and sub-brand identities. We designed store concepts for stand-alone stores, and shop within shop departments.
Our work with retailers seeks to support management in their attempt to develop today's brand leader into tomorrow's success story.
The Lewis Group management team cleverly merged a buying, branding store design, format segmentation and merchandising strategy to sell product stories, ideas and solutions. The buying teams created product stories based on life-needs solutions. This activity was supported with a “Best in Class” store design.
The branding and layout of stores were designed to embrace the “hummingbird strategy”. For example value, new seasonal ranges are located in “Zone A” (the first ten feet of the store) where a new product is merchandised and displayed every week. Consequently, customers are enticed to visit frequently.