Concept Man Fashion
We build fashion brands designed to transform markets.
Profitable. Store Optimization.
An innovative fashion brand identity and interior
store design from the past. The predecessor to
River Island.
Concept Man - creating a retail
brand Identity and fashion store interior design trend.The management team of Concept Man cleverly merged a buying, branding, store design and merchandising strategy
to sell fast fashion.
Elegance is not standing out, but being remembered
Our work with retailers focuses on helping management transform today’s leading brands into tomorrow’s success stories.
The Lewis Group management team skilfully integrated buying, branding, store design, format segmentation, and merchandising to craft compelling product stories and solutions. Their buying teams developed product narratives based on customers’ lifestyle needs, supported by a “Best in Class” store design.
Stores were branded and laid out to align with the "hummingbird strategy," where value-driven, seasonal ranges are prominently displayed in “Zone A” (the first ten feet of the store). This area features new products each week, encouraging frequent customer visits.
Our role involved designing every aspect of the store environment, including interiors, fixtures, fittings, lighting systems, signage, and point-of-sale promotions. We also created the master brand along with sister and sub-brand identities. Additionally, we designed store concepts for both stand-alone locations and shop-in-shop departments.
