Concept Man UK
Fashion Retail
An innovative fashion brand identity and interior store design from the past. The predecessor to River Island.
Concept Man - creating a retail
brand Identity and fashion store interior design trend.The management team of Concept Man cleverly merged a buying, branding, store design and merchandising strategy
to sell fast fashion.
Elegance is not standing out, but being remembered
Our work with retailers seeks to support management in their attempt to develop today's brand leader into tomorrow's success story.
The Lewis Group management team cleverly merged a buying, branding store design, format segmentation and merchandising strategy to sell product stories, ideas and solutions. The buying teams created product stories based on life-needs solutions. This activity was supported with a “Best in Class” store design.
The branding and layout of stores were designed to embrace the “hummingbird strategy”. For example value, new seasonal ranges are located in “Zone A” (the first ten feet of the store) where a new product is merchandised and displayed every week. Consequently, customers are enticed to visit frequently.
We designed the store interior, fixtures, fittings, lighting systems, internal signage and POS promotions. We created the master brand, sister and sub-brand identities. We designed store concepts for stand-alone stores, and shop within shop departments.
