Maison Galaxy Supermarket Design & Branding
We build effective retail brand strategies and environments.
Innovative. Creative. Experiences.
We shifted a retail focus from "fashion and homeware store" to "value supermarket," creating a new brand identity and enhancing the store experience.
CampbellRigg was engaged by Maison Galaxy, a premier supermarket operator in Kinshasa, Democratic Republic of Congo, to develop a cohesive retail brand strategy, innovative store design, and immersive interior environment. The project aimed to enhance the in-store experience, strengthen brand identity, and drive commercial performance across all store formats.
Maison Galaxy’s brand identity, store design, and in-store messaging embody its deep connection to Kinshasa’s French-speaking retail community in the Democratic Republic of Congo.
The Challenge:
Maison Galaxy aimed to transform its supermarket environment into a space that better reflects its brand positioning and appeals to modern shoppers. The existing identity lacked clarity and consistency, and the store environments did not fully support intuitive navigation or engaging retail experiences. Maison Galaxy needed a refreshed brand presence, smarter layout planning and visual coherence from exterior to interior.
Our approach aligned strategic brand positioning with thoughtful interior planning and retail environment design, including:
Brand Identity Development - We refined Maison Galaxy’s brand identity to express its values and resonate with today’s shoppers.
Store Format & Retail Interior Planning - Layouts and merchandising systems were redesigned to improve shopper flow and category visibility.
Visual Communications - Integrated signage, graphics and messaging were crafted to reinforce brand storytelling and enhance wayfinding.
Customer Experience Design - We ensured intuitive navigation, clear product zones and an appealing aesthetic that enhances every touchpoint.
Each design solution was grounded in shopper behaviour insights, store performance analysis and cross-disciplinary collaboration with Maison Galaxy’s leadership team.
What We Delivered:
We developed a distinctive visual identity that reflects Maison Galaxy’s proposition and differentiates it in the competitive retail market. Key brand elements included:
• A cohesive colour palette and typography
• Iconography and graphic systems aligned with brand values
• Messaging that communicates product benefits and brand promise
• Retail Interior & Store Layout
Our design framework included:
1. Optimised store layouts that guide customers intuitively
2. Merchandising systems aligned to shopper behaviour and category needs
3. Interior graphics that enhance branding across departments
4. Consistent signage and wayfinding for seamless navigation
These components combined to create inviting, organised and intuitive shopping environments that support both engagement and sales.
Visual Brand Execution
Our creative team delivered a comprehensive visual identity suite, including:
• Store signage concepts based on shopper behaviour
• Department graphics for fresh produce, grocery, household and more
• Branded POS and navigation touchpoints throughout the store
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From urban supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
