Maison Galaxy DRC

Supermarkets

More ‘value supermarket’ than ‘fashion and homeware store’. We created a new brand identity and enhanced the fashion and supermarket store experience.

Maison Galaxy, Retail Brand Identity, Interior Design, Supermarket, Fashion, Discount Retailers Target Licensed Brands, Graphic Communications Branding - CampbellRigg Agency
 

The brand identity and in-store messaging
has represented Maison Galaxy's deep roots
within Kinshasa's retail community in the
Democratic Republic of Congo.

When the management team of the Maison
Galaxy retail group invested in our branding
and design services, they discovered the new
brand identity was streets ahead of
the competition.

 
Maison Galaxy, Unique Typographic Design, Brand Identity Specialist, Supermarket, Fashion, General Retail, Graphic Communications Branding - CampbellRigg Agency
 
Maison Galaxy, Business Card Branding, Interior Design, Supermarket, Fashion, General Retail, Graphic Communications Branding - CampbellRigg Agency

Designing a house of stars in the DRC

A rebranding project for the Maison Galaxy retail group in the Democratic Republic of Congo, creates a new brand identity, reassess the retail store footprint/functions and how the management team will run their branches.

The perception of the brand identity and company name looked dated and rooted in the 1970s, it scored poorly with competitor brand identities and customers.

The awareness of the composition of a value shopping experience was very low.
Maison Galaxy wanted to engage with customers with a new brand identity to confirm a more modern retail proposition.

Our design team developed a new brand image for the retail store environment concept to take the Maison Galaxy to the next stage. The management team had several key objectives beyond the purely functional design that were integral to the success of the project. The consistency of implementing the brand identity had been an issue for the client in the past.

We created a contemporary open environment for customers to engage with the brand’s food, fashion and non-food retail offering.

When Maison Galaxy executives invested in our design services, they discovered the new concept was streets ahead of the competition.

Flagship store location: Maison Galaxy Limete, Kinshasa DRC.

Maison Galaxy, Store Bag, Interior Design, Supermarket, Fashion, Drive Sales and Increase Brand Loyalty, General Retail, Graphic Communications Branding - CampbellRigg Agency

 
Maison Galaxy, Enhance the Shopper Experience, Fashion Photography and Branding, Supermarket, General Retail, Graphic Communications, Brand Identity - CampbellRigg Agency
Casual fashion for a casual lifestyle. 
Maison Galaxy, Fashion Photography and Branding, Drive Sales and Increase Brand Loyalty, Supermarket, General Retail, Graphic Communications, Brand Identity - CampbellRigg Agency
Creating a fashion look for the brand.  
Maison Galaxy, Fashion Photography and Branding, Enhance the Shopper Experience in Supermarket, General Retail, Graphic Communications, Brand Identity - CampbellRigg Agency
 
Maison Galaxy, Store Directory, Interior Design, Supermarket, Fashion, General Retail, Graphic Communications Branding - CampbellRigg Agency
The Store Directory.
Maison Galaxy, Typography, Supermarket, General Retail, Graphic Communications, Brand Identity - CampbellRigg Agency
 
Maison Galaxy, Staff Uniforms Branding, Variety (convenience) Stores, Supermarket, General Retail, Graphic Communications, Brand Identity - CampbellRigg Agency
Creating a unified retail image with the design and branding of staff uniforms. 
Maison Galaxy, Staff Uniforms Branding, Variety (convenience) Stores, Supermarket, General Retail, Graphic Communications, Brand Identity - CampbellRigg Agency
 

"The new brand identity has re-set the retail benchmark for food and general retailing in Kinshasa."

 
Maison Galaxy, Retail Store Planning and Branding, Interior Design, Supermarket, Fashion, General Retail, Graphic Communications - CampbellRigg Agency
Planning the store layout and devloping the lighting plan. 
Maison Galaxy, Retail Store Planning and Branding, Interior Design, Supermarket, Fashion, General Retail, Graphic Communications - CampbellRigg Agency
 
Maison Galaxy, Retail Branding, Supermarket Interior Design, Bakery, Patisserie, Cheese and Meat Counters, Graphic Communications - CampbellRigg Agency
 
Maison Galaxy, Drive Sales and Increase Brand Loyalty, Interior Design, Store Planning, Supermarket, Fashion, General Retail, Graphic Communications - CampbellRigg Agency
Creating the food supermarket ambient. 
Maison Galaxy, Fast-growing Value Retailers Interior Design, Store Planning, Supermarket, Fashion, General Retail, Graphic Communications - CampbellRigg Agency
 
Maison Galaxy, Retail Branding, Merchandising Systems Design, Supermarket Fashion, Graphic Communications - CampbellRigg Agency
Designing the merchandising system for the fashion store.  
Maison Galaxy, Fast-growing Value Retailers, Retail Branding, Merchandising Systems Design, Supermarket Fashion, Graphic Communications - CampbellRigg Agency
 
Maison Galaxy, Retail Branding, Merchandising Systems Design, Supermarket Fashion, Graphic Communications - CampbellRigg Agency
 Designing the merchandising system for beauty products. 
Maison Galaxy, Retail Branding, Merchandising Systems Design, Supermarket Fashion, Graphic Communications - CampbellRigg Agency
 
Maison Galaxy, Branding Success for Specialty Stores, Retail Branding, Merchandising Systems Design, Supermarket Fashion, Graphic Communications - CampbellRigg Agency
 
Maison Galaxy, Branding Success for Specialty Stores, Retail Branding, Merchandising Systems Design, Supermarket Fashion, Graphic Communications - CampbellRigg Agency
Designing the merchandising system for the cookware department. 

"Campbell Rigg International reinvents local retail
at Maison Galaxy."