K-CityMarket Hypermarkets
We build hypermarket brand strategies and environments.
Innovative. Creative. Experiences.
Retail interior store design, visual merchandising
and brand communications for a hypermarket
chain in Helsinki, Finland.
Hypermarket interior design and in-store brand communication for Kesko, K-Citymarket Finland.
The task we set our design team included the reinvention of the hypermarket format and store communications.
Store location - Helsinki, Finland.
Reinventing the market bazaar
When Kesko, the second-largest retailer in Finland, approached CampbellRigg to redesign their K-Citymarket hypermarket format, spanning 59 stores across Finland and the Baltic States, we embarked on a comprehensive project to revamp the store environment. Our work included redesigning the interior layout, planning the format, and executing a fresh communication suite to enhance the customer experience.
K-Citymarket’s value proposition centres around providing a high-quality, all-encompassing shopping experience that caters to a wide array of customer needs. With a focus on offering a vast selection of products, competitive prices, and convenience, K-Citymarket aims to be a shopping destination for diverse consumers.
Kesko's management sought to create a new, dynamic non-food environment, including reimagined merchandising, an improved customer journey, vibrant in-store communications, and uniquely designed non-food shopping zones. These zones were developed to seamlessly integrate with the traditional food offerings.
To support this vision, we introduced a bold new graphics package, reinforcing the brand’s refreshed platform. The redesigned merchandising systems, featuring lower unit heights, allowed for clear sightlines across the store, enhancing the customer’s journey and giving them a clearer perspective of the space.
For the fashion department, our approach blended cues from both fashion retailing and hypermarket value propositions to create a standout new fashion offering. By combining a department store-like ambience with the hypermarket’s extensive range and value-driven approach, the new non-food offer was poised to elevate sales.
New retail spaces with varying heights, colours, and materials created an innovative environment for our merchandising concepts. The store was divided into five themed zones: everyday items and impulse fresh food, personal indulgence for beers, wines, and spirits, health and beauty, entertainment, and home living. These zones surrounded a new restaurant and seating area, offering customers a more engaging and enjoyable shopping experience.
