K-CityMarket Hypermarket Retail Store Design & Branding
We build hypermarket brand strategies and environments.
Innovative. Creative. Experiences.
Retail interior store design, visual merchandising and brand communications for a hypermarket chain in Helsinki, Finland.
Strategic Retail Design for a Leading Nordic Hypermarket Chain.
CampbellRigg partnered with Kesko owners of K-CityMarket, a major Nordic hypermarket operator, to deliver a comprehensive retail design and branding solution that elevates the in-store experience, strengthens brand identity and improves commercial outcomes across multiple store formats.
Hypermarket interior design and in-store brand communication for Kesko, K-Citymarket Finland.
The task we set our design team included the reinvention of the hypermarket format and store communications.
Store location - Helsinki, Finland.
Client Challenge - Enhancing the Hypermarket Experience
Kesko sought to evolve its hypermarket environments to better reflect modern shopper expectations and improve operational performance.
The key objectives were:
1. Improve customer navigation and store circulation
2. Strengthen product category visibility and merchandising effectiveness
3.Create a unified and engaging brand environment
4. Support scalable rollout across multiple hypermarket locations
K-CityMarket required a store environment that seamlessly combined efficient shopping journeys with a strong brand presence, allowing customers to navigate food, fashion, children’s toys, technology, and other non-food categories with confidence and ease.
Our Strategic Retail Design Approach.
CampbellRigg delivered a full-service design and branding solution, including:
- Retail layout design focused on intuitive shopper pathways
- Visual merchandising systems aligned to product hierarchies
- Brand environment design to reinforce identity, tone and experience
- In-store communications and wayfinding solutions for seamless flow
We redesigned the hypermarket interiors to emphasize clarity, accessibility and visual coherence, guiding shoppers naturally through core fashion and impulse categories while ensuring strategic product exposure.
Outcomes & Commercial Impact.
As a result of the redesigned interior and retail strategy:
- K-CityMarket achieved a unified and modern retail identity
- Store navigation became more intuitive and engaging
- Merchandising effectiveness improved across key categories
- Scalable rollout strengthened brand visibility and operational efficiency
These results translated into stronger shopper engagement and measurable enhancements in overall commercial performance across the hypermarket portfolio.
Why This Matters:
Effective retail design goes beyond aesthetics, it delivers measurable business value. By aligning store layout, visual merchandising and brand communication, CampbellRigg helps retailers like Kesko create environments that increase dwell time, improve customer satisfaction and drive sales growth.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Transform Your Supermarket: Boost Sales and Shopper Engagement
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship hypermarkets to urban supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
