Safeway Megastores UK

Supermarket Retail

Award-winning Edge-Of-Town Super Store format. Best hypermarket store concept. Interior design, visual merchandising, graphics and way-finding signage.

Entrance to Safeway Mega store hypermarket design and external branding
Entrtance design and branding to the Mega Store. 
Safeway Mega store hypermarket entrance area with coffee bar
 

Award-winning retail design, format planning and branding for Safeway. Best hypermarket store concept.

The store concept aims to embrace Safeway's
passion for a best at fresh food strategy, to emphasise a quality
consumer offering and create an exciting environment
for both customers and staff.
Store location - Milton Keynes, Buckinghamshire, England.

 
Safeway Mega store hypermarket with pizza & pasta, noodles and grill bar fresh prepared hot food counters to eat in-store or takeaway

One purpose and one identity

The executive management team of Safeway asked our design team about the evolution of its Superstore concept into a Megastore. The retailer wanted to introduce non-food ranges, refresh current food offers and enhance the customer experience while reflecting its passion for fresh food, availability, product and price. The store design principles aim to be flexible enough to allow different zones to feature in different store sizes. These distinctive zones for specific product categories enabled Safeway to compete more effectively against other major multiple retailers, but also with high street specialist shops. Through the strategic design process involved in these projects, CampbellRigg has gained a deep understanding of a host of retail sectors and insight into consumer behaviour.

An entirely new non-food offer emerged by merging a department store ambience with the range and value proposition of a Megastore.

New retail spaces varying in height, colour and materials were created. Providing a bold environment for our new merchandising concepts. Five themed areas emerged: a zone for everyday items and impulse fresh food, personal indulgence zones for beers, wines and spirits and health and beauty and the entertainment and home living zones surround the ‘Mega-fresh’ restaurant and seating area.

Safeway Mega store hypermarket deli with cheese, delicatessan and cold meats serve over counter
Interior design and super graphic photography for the delicatessen department. 

Rethinking the hypermarket brand experience.

Safeway management introduced new non-food ranges,
refreshed food offers and enhanced the customer experience.
The aim to support its passion for fresh food,
availability of product and price strategy.

 
Safeway Mega store hypermarket frwh juice bar
The design of the fresh juice counter includes super graphic photography.
Interior design for Safeway Mega store hypermarket fresh produce fruit and vegetables merchanding display
The fruit and vegetable merchandisng system design.
Interior design for Safeway Mega store hypermarket fish monger merchanding display and grapghic branding
We hired a specialist to make the moasic on the back wall. We photographed the mosiac and reproduced it in all stores.
Interior design for Safeway Mega store hypermarket flower market merchanding display and grapghic branding
 
Interior design for Safeway Mega store hypermarket books department merchanding display and grapghic branding
 
Safeway Mega store hypermarket books and entertainment department merchanding display and grapghic branding
 
Safeway Mega store hypermarket health and beauty department merchanding display and grapghic branding
Branding and merchandising systems design for the health and beauty department.
Safeway Mega store hypermarket health and beauty nail bar department merchanding display and grapghic branding
 
Safeway Mega store hypermarket wine cellar department merchanding and grapghic branding
Branding and merchandising systems design for the wine department. 
Safeway Mega store hypermarket wine cellar department merchanding system design and grapghic branding
 
Safeway Mega store hypermarket Vodka spirits merchandising department
 
Safeway Mega store hypermarket floor plan layout and design