Safeway Hypermarket Retail Store Design & Branding
We build effective hypermarket brands and store environments.
Visionary. Creative. Experiences.
An award-winning edge-of-town superstore format, recognized as the "Best Hypermarket Store Concept." Includes interior design, merchandising, graphics, and wayfinding signage.
CampbellRigg delivered a strategic retail design and branding solution for Safeway Megastore, transforming the superstore environment into an engaging, intuitive and commercially effective retail destination.
This project combined thoughtful interior design, customer journey optimisation, visual merchandising and brand communications into a unified environment that enhances shopper satisfaction and supports commercial objectives.
Award-winning retail design, format planning and branding for Safeway. Best hypermarket store concept.
The store concept aims to embrace Safeway's
passion for a best at fresh food strategy, to emphasise a quality
consumer offering and create an exciting environment
for both customers and staff.
Store location - Milton Keynes, Buckinghamshire, England.
Client Challenge: Creating A Modern Megastore Experience
Safeway sought to elevate its megastore format to better reflect evolving shopper expectations for clarity, convenience, quality and discovery. The challenge was to design an environment that improved navigation, encouraged exploration of fresh and core categories, and reinforced Safeway’s brand values in a competitive retail landscape.
Rethinking the hypermarket brand experience.
Safeway management introduced new non-food ranges,
refreshed food offers and enhanced the customer experience.
The aim to support its passion for fresh food,
availability of product and price strategy.
Strategic Design Approach: Shopper‑Centred Layout
Our approach centred on creating intuitive store circulation and zoned experiences that support natural shopper movement. Strategic placement of key departments, from fresh produce and bakery to core grocery and health & beauty, was reinforced with clear visual cues, signage and compelling storytelling graphics. Lighting, fixtures and merchandising standards were recalibrated to enhance sightlines and showcase product hierarchies with impact.
The design language was developed to blend functionality with a modern, approachable visual identity that strengthens brand perception across all touchpoints, from entrances and wayfinding to point‑of‑sale communications and environmental graphic elements.
Key Outcomes: Improved Experience and Performance. The design solution resulted in:
1. A more intuitive and enjoyable shopping experience with reduced friction
2. Enhanced visibility of priority categories
3. Increased dwell time and deeper shopper engagement
4. Clearer brand messaging throughout the store
Why It Matters:
Effective retail design optimises both brand engagement and commercial performance. By aligning architectural layout, visual merchandising and brand communication, the Safeway Megastore project created an environment that not only looks modern and appealing, but also supports better shopper behaviours and measurable business outcomes.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Ready to Elevate Your Supermarket Performance?
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation
From flagship hypermarkets to urban supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
