Tesco Hypermarket Store Design, Planning & Branding Trends
We build effective hypermarket brand environments.
Relevant. Creative. Experiences.
A hypermarket store interior design project focused on branding, navigation signage, space planning, and merchandising, resulting in increased average transactions.
Tesco Hypermarket Retail Design & Branding: Creating Disruptive Competition
At CampbellRigg, we craft customer-centric hypermarket environments that elevate brand experience, improve navigation, and drive measurable commercial results. Our work with Tesco Extra in Accrington, Lancashire demonstrates how an informed retail design strategy can transform a traditional hypermarket into a compelling retail destination that customers want to visit again and again.
A new hypermarket store concept adopts best practices in food retailing, interior design and brand communications for Tesco Extra.
Tesco management wanted a customer-focused in-store experience to exploit the consumer trends in food retailing
with fresh food and great value.
Store location - Accrington Lancashire, England.
Project Challenge:
Tesco’s management asked us to rethink the in-store experience to better reflect emerging consumer trends, where fresh food leadership, intuitive navigation and engaging brand storytelling are central to loyalty, retention and higher transaction values. The project began with a deep analysis of shopper behaviour and operational bottlenecks, leading to a design approach that prioritised clarity, relevance and ease of movement throughout the store.
Strategic Design Approach:
Our solution introduced destination “hero” zones that serve as high-impact focal points, such as enhanced fresh produce sections and a unified wellbeing space combining pharmacy and optician services. These zones guide shoppers naturally through the store, highlighting service expertise and reinforcing Tesco’s value promise. By revitalising previously under-utilised areas with engaging visual merchandising, clear signage and compelling brand communications, we improved customer flow and reduced friction in the shopping journey.
Key Solutions:
The redesign also embraced self-service technologies, such as easier self-checkout options and scan-as-you-shop features, improving efficiency and customer satisfaction. Behind the visual strategy, our team worked with Tesco’s leadership to clarify brand philosophy, vision and values, aligning every design element, from lighting to merchandising systems, with Tesco’s wider commercial goals.
We follow food retail industry innovations closely and are always on the look out for new branding and retail store design concepts.
Tesco Brand Alignment:
At its core, this hypermarket redesign supports Tesco’s mission to provide unbeatable value, convenience and a wide product selection under one roof. By placing customers first and rewarding loyalty through consistent brand expression and engaging physical environments, the concept delivers both enhanced shopper experience and strong trading performance. This project exemplifies how integrated retail design and branding can create a competitive edge in today’s evolving food retail landscape.
Commercial Outcomes:
The Tesco hypermarket redesign delivered measurable commercial impact, increasing transactions through clearer store navigation, improving dwell time via engaging fresh and service zones, and driving higher basket spend with shopper-centric merchandising, intuitive zoning, and destination-led experiences that encouraged exploration, cross-category purchasing, and stronger customer loyalty throughout the store.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Ready to Transform Your Supermarket Performance?
Schedule a free consultation with CampbellRigg’s retail branding and design experts to make every square metre work harder.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship hypermarket store, an metropolitan city supermarket or convenience store, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.
