Port city shopping mall RU
Read about best shopping mall branding retail strategies and brand identity architecture in the Ukraine.
"We have a fantastic brand identity for all our shopping malls in the Ukraine. I love it."
"The more the brand is understood, the more it will be loved. We were creating something we hope reflects the spirit of our times."
Beata Matisek - Director of Development, Continuum.
Creating a shopping mall brand identity
We were asked by Continuum Holdings, a Ukrainian real estate company to develop a master brand identity for the retail and leisure destination.
The chosen design is a spectacular brand image for Ukraine. The identity pushes the boundaries of destination retail branding. The vision is influenced by the majesty of nature, water and light.