Forum Istanbul Mall
We build shopping mall brands designed to transform markets.
Intuitive. Planning. Solutions.
A shopping mall in Istanbul, Turkey, featuring
interior design for a food court seating 2,400
guests. Creating a new brand identity.
The Forum Istanbul 10 million Euro mall refurbishment integrates new facade branding, interior design, improved customer navigation and an enlarged food court with external terraces.
The mall houses 280 national and international brands. It draws
20 million visitors annually and is built on an area of 495,000 sqm
in the Bayrampasa district of Istanbul comprising
175,000 sqm of leased area.
Location - Istanbul, Turkey.
Refurbishing a world of indulgence
Forum Istanbul is one of Europe’s largest shopping centres, employing 5,000 people and hosting 280 national and international brands. With an impressive 20 million visitors annually, the mall spans 495,000 square meters in the Bayrampasa district, featuring 175,000 square meters of leased space.
Forum Istanbul has established itself as a premier retail and leisure destination in the city, boasting renowned brands like Tepe Home, Saturn, Teknosa, Bimex, Boyner, YKM, C&A, M&S, and Zara. The mall also offers parking for 5,500 vehicles, catering to the high volume of visitors.
Our design team was tasked with pushing the architectural and interior design boundaries of this significant refurbishment project, setting new benchmarks in retail design. In response to the brief, our brand innovation team, composed of architects, interior designers, and graphic designers, undertook a multi-faceted approach to the mall’s transformation.
We developed a new brand identity and crafted an updated interior design scheme, seamlessly integrating new entrance signage with the building’s facade. Enhancing the customer journey, we updated the navigation systems throughout the centre and designed a new food court with seating for 2,400 guests, alongside two external courtyards and smoking terraces, offering a refreshed and elevated shopping experience.
