Developing a luxury brand strategy, and a brand agency overview

In a previous article, we reviewed the multi-channel fashion retail pioneer, Chanel. In this article, we turn our attention to strategies for the luxury segment brand Louis Vuitton. The Louis Vuitton brand and the LV monogram are among t...
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A design consultant’s view of the value of a luxury brand identity

Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in the design of fashionable...
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A brand design consultant’s view of the value of contemporary branding

The best brand design consultants have moved beyond just creating and placing visual graphic elements. They recognise the impact of digital and the social media experience, which now form an integral part of brand strategies. Brand imaging to...
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A design consultant's review of re-imagining the brand experience

When the back office becomes the front office, with every B2C and B2B transaction interaction and touch point forming a potential public relations channel, Omni-channel brand strategies and social media content now in...
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Travel retail spirits branding and design agency, Beluga Vodka

When the first bottle of BELUGA Vodka rolled off the production lines at the Mariinsk Distillery, the management team began to consider the strategic positioning of the brand and employed design and marketing consultants to position the BELUGA Vod...
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A brand agency review of a health & beauty retail pioneer

In a previous article, we reviewed the multi-channel ethical beauty retail pioneer, The Body Shop. In this the third and final article in the series on health and beauty retailing, we turn our attention to multi-channel strategies f...
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A brand strategy for the health & beauty retail pioneer, The Body Shop

In a previous article, we reviewed the multi-channel beauty retail pioneer, Douglas GmbH. In this, the second of three articles we turn our attention to strategies for niche ethical beauty retailing. The Body Shop has been referred...
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A design agency review for health & beauty retail pioneer, Douglas

When a health and beauty client shared their vision and brand strategy for growth, they asked Campbell Rigg, founder and CEO of our agency, to research creative ideas, cross-platform brand strategies and retail design trends in each of the above s...
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Travel retail Cognac branding and design for Baron Otard

When the management team of Synergy Group, the owner of Beluga Vodka and a leading producer of distilled spirits in Russia, briefed us with their brand strategy, they asked that we research creative ideas and trends in fashion retail bra...
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Innovative Shopping Mall and Food Court design consultant trends

As part of a process of shopping centre design renewal, we continually visit and benchmark the best in class mall operations in major cities across the globe. On a recent visit to Australia, we visited and photographed the Emporium Melbourne...
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Children’s fashion and toy retail design brand agency

The creation of the Detskiy Mir store concept was inspired by children's fashion and toy retail trends from across the globe and profiled to target audience expectations. The strategy for the repositioning of the Detskiy Mir brand wa...
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Travel retail vodka branding and design for Grey Goose

When a premium spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion retail branding and travel retail design activation programmes. During our research into fashion...
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