The marketeers of JSC Synergy enlisted our brand team to help create, design and implement the BELUGA Vodka Export experience.

Duty Free spirits

When the first bottle of BELUGA Vodka was produced at the Mariinsk Distillery, the management team began carefully considering the brand's strategic positioning. They engaged design and marketing consultants to place BELUGA Vodka at the pinnacle of the premium market. The brand owners emphasize that this is not a mass-market product; instead, it targets discerning consumers seeking to distinguish themselves through sophistication and self-expression.

The marketeers at JSC Synergy enlisted our branding team to help create, design, and implement the BELUGA Vodka Export experience. Our creative team drew inspiration from early 21st-century craftsmanship, translating the elegance of the bottle and label design into the marketing material. By using muted colors and classic typography, we crafted a visual narrative that positions BELUGA Vodka firmly at the highest end of the market.

Produced by JSC Synergy since 2002 at the historic Mariinsk Distillery in Siberia, BELUGA Vodka has a legacy that dates back to 1900, when the distillery was first established in the remote town of Mariinsk.

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