Brand Identity, Design and Branding - Bacardi Duty Free Travel Retail

The retail brand identity and design industry have undergone a significant transformation in recent years, and it continues to evolve and adapt to the changing pace of the trading cost of technology for digital channels and for physical stores.

In the next few years, the market will be driven by emerging technologies that change the way consumers interact with their soon to be discovered favourite brands, both online and instore, with the emergence of new battle lines for e-commerce and the physical store design.

Brand identity and design Bacardi duty free travel retail Elixer app

With Bacardi Global Travel Retail, we create and implement brand activation programmes for implementation in Airports across the globe.

Moving into 2020, Alibaba and Amazon along with other pure-play businesses will continue to raise the stakes on the convenience of e-commerce shopping as they move into the physical store environments.

As a branding and store design business, we have experienced an increased number of enquiries from pure-play businesses interested in rebranding their identity and creating physical store design concepts.

Store design and branding for Bacardi Ron Superior duty free travel retail

The store design and branding for Bacardi Ron Superior, shown in the image above was implemented by our brand identity team at Charles de Gaulle airport.

Campbell Rigg is a boutique design agency, having traded in fourteen countries throughout Europe and the Near East since its founding date. Our pioneering approach to consumer-centric solutions in Brand, Marketing, Planning and Retail Design Services has won the company many awards and plaudits and our business is broader than most clients think.

Branding for Bacardi Mojito activation campaign for global duty free travel retail

The branding for Bacardi Mojito, shown in the image above was implemented by our brand identity team in airports around the globe.

Our business services include:

Strategy & analysis of retail trends

Design brief construction and ideation

Brand audit Mission, vision and values positioning

Corporate branding Brand identity, strategy and design

Retail branding, graphic design and POS material in-store

Brand identity architecture and brand manuals

Retail environments store design, format planning and communications, client segmentation and communications analysis

Merchandising systems development

Digital branding, Integrated digital marketing communications and website construction

Branding for Bacardi Bombay Sapphire East activation campaign for global duty free travel retailOur creative team fosters a multi-discipline, holistic approach to problem-solving for brand businesses in many retail sectors. We plan and design Shopping Centres and we rebrand Telecoms, Petrochemical, Banks and Technology brands for leading retailers across the globe.

Our internal process of renewal, allows us to continually benchmark and write about the best in class branding in many market sectors across the globe. The images contained in this article have been taken from the web and created by Campbell Rigg. Please take a moment to review other news items linked to this page.

Why not call and talk to us about your brand, design or change programme, digital and social media requirements.