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Brand Identity, Design and Branding - Bacardi Duty Free Travel Retail.

Brand Identity, Design and Branding - Bacardi Duty Free Travel Retail

Brand identity and design Bacardi duty free travel retail Elixer app

Ron Superior

The retail brand identity and design industry has undergone a major transformation in recent years and continues to evolve as technology reshapes both digital channels and physical stores. The cost of technology and changing consumer behavior are driving rapid shifts in how brands engage with their audiences.
Looking ahead, emerging technologies will play a key role in influencing how consumers discover and interact with their favorite brands, both online and in-store. The competition between e-commerce platforms and physical stores is intensifying, as seen with companies like Alibaba and Amazon expanding into brick-and-mortar spaces.
At Campbell Rigg, we’ve been at the forefront of this evolution. For example, in partnership with Bacardi Global Travel Retail, we develop and implement brand activation programs across airports worldwide, creating memorable experiences for travelers.
As we move into 2020, brands that started as pure e-commerce businesses, like Alibaba and Amazon, are pushing the boundaries of convenience and efficiency by establishing a presence in physical stores. This has led to an increasing number of inquiries from pure-play digital businesses seeking to rebrand and design physical retail environments.
One of our notable projects includes the store design and branding for Bacardi Ron Superior at Charles de Gaulle Airport, crafted by our brand identity team. This project showcases our expertise in creating immersive brand experiences in high-traffic environments.
Campbell Rigg is a boutique design agency with a global footprint, having worked in fourteen countries across Europe and the Near East since our inception. Our innovative approach to consumer-centric branding, marketing, planning, and retail design has earned us numerous awards and widespread recognition. Our services extend beyond traditional design, offering comprehensive solutions to meet the needs of diverse industries.
For example, we designed and implemented the branding for Bacardi Mojito, displayed in airports around the world, further reinforcing our commitment to excellence in brand identity.
Our business services include:
Strategy & analysis of retail trends
Design brief development and ideation
Brand audits, including mission, vision, and values positioning
Corporate branding, strategy, and design
Retail branding, graphic design, and in-store POS material
Brand identity architecture and manuals
Retail environments, store design, format planning, and client segmentation
Merchandising system development
Digital branding, integrated digital marketing, and website design
Our creative team takes a multi-disciplinary, holistic approach to problem-solving for brands across many retail sectors. In addition to planning and designing shopping centers, we rebrand telecoms, petrochemical, banking, and technology brands for leading global retailers.
Our internal process of renewal enables us to continually benchmark best-in-class branding and design across various market sectors worldwide. The images in this article showcase some of our work and are credited to Campbell Rigg.
Take a moment to explore other news items linked to this page. If you’re ready to discuss your brand, design, change program, or digital and social media needs, reach out to us today.

Store design and branding for Bacardi Ron Superior duty free travel retail

Branding for Bacardi Mojito activation campaign for global duty free travel retail

Branding for Bacardi Bombay Sapphire East activation campaign for global duty free travel retail