News and Views

The potential of a clear brand strategy, marketing and advertising can be found in travel retail luxury spirit and fashion brands who embrace brand activation programmes across the globe.

Travel retail spirits branding and design agency, Beluga Vodka

Beluga Russian Vodka window promotion

Handmade Beluga Vodka

When the first bottle of BELUGA Vodka was produced at the Mariinsk Distillery, the management team began to focus on strategic brand positioning. They partnered with design and marketing consultants to position BELUGA Vodka as a premium product, aimed not at the mass market, but at discerning consumers seeking sophistication and a sense of exclusivity that sets them apart from other vodka brands.
BELUGA Vodka is crafted by the Beluga Group (formerly JSC Synergy) and has been in production since 2002 at the Mariinsk Distillery. The distillery itself, built in the remote town of Mariinsk, Siberia, dates back to 1900, adding a heritage of tradition and craftsmanship to the brand's story.
The success of BELUGA’s clear brand strategy, combined with targeted marketing and advertising, exemplifies the potential found in luxury spirit brands that embrace global brand activation programs, especially in the travel retail sector.
Our renewal process allows us to benchmark and explore the best-in-class duty-free retail brands across many global markets. Please visit the ‘projects duty-free section’ of our website to learn more.
Contact us to discuss your brand strategy, design renewal program, or digital and social media needs.

Beluga Russian Vodka bar promotion

Beluga Vodka Brand Activations Airport Vitrine

Beluga Vodka Brand Ice Sculpture Advertising

Beluga Russian Vodka bar promotion

Beluga Vodka Brand Activations Airports Edible Voka Ball