How to build retail businesses customer loyalty in fashion-food

Many businesses are finding that consumers are loyal to the combination of brick-and-mortar and the pureplay digital shopping experience as a consequence of design at the point of interface. Today’s brick-and-mortar retailers are f...
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Can mass influencer marketing backfire for brands?

Fashion brands, particularly legacy houses such as Dior, have been notably late to the game in terms of embracing digital and coming up with innovative influencer marketing methods, which is why their efforts can feel in-your-face and inorganic.&n...
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Fashion Nova Instagram retailing store design

Is Fashion Nova the fastest-growing women’s apparel company in the U.S.? With 10.7 million followers on Instagram, independent of the traditional brands, according to Google, Fashion Nova was one of the most searched fashion brands...
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A luxury brand strategy campaign and a retail design agency overview

Only a few leading retailer brand agencies create successful strategies for change. In a previous article, we reviewed the multi-channel fashion retail pioneer, Louis Vuitton. In this article, we turn our attention to advertising and ret...
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Developing a luxury brand strategy, and a brand agency overview

In a previous article, we reviewed the multi-channel fashion retail pioneer, Chanel. In this article, we turn our attention to strategies for the luxury segment brand Louis Vuitton. The Louis Vuitton brand and the LV monogram are among t...
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A design consultant’s view of the value of a luxury brand identity

Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in the design of fashionable...
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Children’s fashion and toy retail design brand agency

The creation of the Detskiy Mir store concept was inspired by children's fashion and toy retail trends from across the globe and profiled to target audience expectations. The strategy for the repositioning of the Detskiy Mir brand wa...
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PRADA 2017 campaign fashion design branding and Willy Vanderperre

When a luxury spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion branding and design. In a previous article, we chose to look at Mario Testino who worked with the retail bra...
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MICHAEL KORS fashion design and Mario Testino

A client recently asked us to identify creative ideas and trends in fashion retail branding. During our research, we came across the photographer Mario Testino who had been working with Michael Kors. The lights and opulence of Las Vegas...
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Fashion retail design trends in Turkey - brand agency

Boyner, the fashion and department store retailer has 139 stores in 37 provinces in Turkey, with 6 different retailing concepts - Boyner department stores, Boyner Sports, YKM Sport concept stores, Outlet Stores and YKM Stores.  In a...
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Fashion retail store design vs. digital divide

In 2017 and the near future, consumers will want the best of all worlds physical and virtual. We observe a complex brand landscape is developing where consumers want the latest in technology, more personalised experiences and opportunities to inte...
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Department store design and Black Friday promotions

Heavily discounted boots have been adopted by U.S. retailers nationwide as the perfect ‘door-buster’ for Black Friday. “Department stores have found an alternative to the low-price TVs sold by electronic chains to draw...
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