Zara emblematic global flagship store on corso Vittorio Emanuele in Milan - Review

Zara emblematic global flagship store on corso Vittorio Emanuele in Milan - Review

During our research into fast fashion retailing for new trend concepts and innovative store design, we came across the Zara flagship store on corso Vittorio Emanuele in Milan. The store, occupies 3,500 s...
read more

H&M fashion and homewares retail trends, merging digital and brick-and-mortar shopping

H&M fashion and homewares retail trends, merging digital and brick-and-mortar shopping

Eighteen months ago H&Ms Home concept store opened in Regent Street, London. The store has established its presence to become a favourite home furnishing, style and interiors destination venue. H&M management refers to the brand concept as...
read more

Pull&Bear store design and the future of fashion. Five new trends in retail.

Pull&Bear store design and the future of fashion. Five new trends in retail.

Pull&Bear, the youth fashion brand is shifting its demographic catchment from teens to generation Y, through marketing its Heritage range. It is one of the eight brands of the umbrella company Inditex. The Pull&Bear company operates&n...
read more

Four retail design trends changing the shopper experience of fashion stores

Four retail design trends changing the shopper experience of fashion stores

To offer customers more of an experience, retailers will not be able to pass on digital elements of their online presence in the store but demonstrate the functional benefits of the store design environment.  We think it is about a...
read more

What is the future of Fashion and Grocery Retail? These are our predictions for 2020

What is the future of Fashion and Grocery Retail? These are our predictions for 2020

As 2019 comes to a close, the Retail Design team at Campbell Rigg looks back at some of the trends that shaped fashion and grocery retail over the year and helped set some of the trends for the next decade. It was a year when the grocery...
read more

Fashion trends that will define retail design in 2019

Fashion trends that will define retail design in 2019

Consumers are investing in sustainable living more than ever before, from the clothes they wear to the way they shop. Fashion retailers are responding by adopting a multi-faceted approach to make not just their clothes, but the stores in which the...
read more

Customer brand loyalty at Shein, Fashion Nova and Bonobos

Customer brand loyalty at Shein, Fashion Nova and Bonobos

Many businesses are finding that consumers are loyal to the combination of brick-and-mortar and the pure-play digital shopping experience as a consequence of design at the point of interface. Today’s brick-and-mortar retailers are...
read more

Can mass influencer marketing backfire for brands?

Can mass influencer marketing backfire for brands?

Fashion brands, particularly legacy houses such as Dior, have been notably late to the game in terms of embracing digital and coming up with innovative influencer marketing methods, which is why their efforts can feel in-your-face and inorganic.&n...
read more

Fashion Nova Instagram retailing store design

Fashion Nova Instagram retailing store design

Is Fashion Nova the fastest-growing women’s apparel company in the U.S.? With 10.7 million followers on Instagram, independent of the traditional brands, according to Google, Fashion Nova was one of the most searched fashion brands...
read more

A luxury brand strategy campaign and a retail design agency analysis

A luxury brand strategy campaign and a retail design agency analysis

Only a few leading retailer brand agencies create successful strategies for change. In a previous article, we reviewed the multi-channel fashion retail pioneer, Louis Vuitton. In this article, we turn our attention to the role in social...
read more

Developing a luxury brand strategy, and a brand agency overview

Developing a luxury brand strategy, and a brand agency overview

In a previous article, we reviewed the multi-channel fashion retail pioneer, Chanel. In this article, we turn our attention to strategies for the luxury segment brand Louis Vuitton. The Louis Vuitton brand and the LV monogram are among t...
read more

A design consultant’s view of the value of a luxury brand identity

A design consultant’s view of the value of a luxury brand identity

Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in the design of fashionable...
read more