Pull&Bear store design and the future of fashion. Five new trends in retail.

Pull&Bear, the youth fashion brand is shifting its demographic catchment from teens to generation Y, through marketing its Heritage range. It is one of the eight brands of the umbrella company Inditex. The Pull&Bear company operates&n...
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Four retail design trends changing the shopper experience of fashion stores

To offer customers more of an experience, retailers will not be able to pass on digital elements of their online presence in the store but demonstrate the functional benefits of the store design environment.  We think it is about a...
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What is the future of Fashion and Grocery Retail? These are our predictions for 2020

As 2019 comes to a close, the Retail Design team at Campbell Rigg looks back at some of the trends that shaped fashion and grocery retail over the year and helped set some of the trends for the next decade. It was a year when the grocery...
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Fashion trends that will define retail design in 2019

Consumers are investing in sustainable living more than ever before, from the clothes they wear to the way they shop. Fashion retailers are responding by adopting a multi-faceted approach to make not just their clothes, but the stores in which the...
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Customer brand loyalty at Shein, Fashion Nova and Bonobos

Many businesses are finding that consumers are loyal to the combination of brick-and-mortar and the pure-play digital shopping experience as a consequence of design at the point of interface. Today’s brick-and-mortar retailers are...
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Can mass influencer marketing backfire for brands?

Fashion brands, particularly legacy houses such as Dior, have been notably late to the game in terms of embracing digital and coming up with innovative influencer marketing methods, which is why their efforts can feel in-your-face and inorganic.&n...
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Fashion Nova Instagram retailing store design

Is Fashion Nova the fastest-growing women’s apparel company in the U.S.? With 10.7 million followers on Instagram, independent of the traditional brands, according to Google, Fashion Nova was one of the most searched fashion brands...
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A luxury brand strategy campaign and a retail design agency analysis

Only a few leading retailer brand agencies create successful strategies for change. In a previous article, we reviewed the multi-channel fashion retail pioneer, Louis Vuitton. In this article, we turn our attention to the role in social...
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Developing a luxury brand strategy, and a brand agency overview

In a previous article, we reviewed the multi-channel fashion retail pioneer, Chanel. In this article, we turn our attention to strategies for the luxury segment brand Louis Vuitton. The Louis Vuitton brand and the LV monogram are among t...
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A design consultant’s view of the value of a luxury brand identity

Chanel is one of the most valuable luxury brands in the world, with an estimated total brand value of $11 billion. The premium French fashion label is recognised in the international market as a brand that specialises in the design of fashionable...
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A brand design consultant’s view of the value of contemporary branding

The best brand design consultants have moved beyond just creating and placing visual graphic elements. They recognise the impact of digital and the social media experience, which now form an integral part of brand strategies. Brand imaging to...
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Children’s fashion and toy retail design brand agency

The creation of the Detskiy Mir store concept was inspired by children's fashion and toy retail trends from across the globe and profiled to target audience expectations. The strategy for the repositioning of the Detskiy Mir brand wa...
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