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Refresh your fashion retail stores with strategic rebranding and immersive store design
Refresh your fashion retail stores with strategic rebranding and immersive store design.
Our benchmarks include Pull&Bear London, Zara Torino, and Tom Tailor Hamburg.
Leaders in fashion retail design, brand story telling and store planning.
(Projects attributed to: In-house teams Pull&Bear/Zara, and CampbellRigg)
Explore how fashion retailers use rebranding and tech-driven design to merge digital convenience with physical store experiences.
Fashion retailers face rising shopper expectations for seamless, personalized journeys, but most stores still operate in silos. Disconnected digital tools, outdated layouts, and inconsistent branding limit engagement and conversion. Customers want fluid transitions between online and offline, but instead experience friction, impersonal service, and a lack of tech-enabled convenience. Without rebranding that integrates digital touchpoints and human emotion, retailers risk losing relevance and loyalty in an increasingly omnichannel world.
Fashion brands are transforming their stores into phygital environments—spaces where technology enhances storytelling, efficiency, and emotion. Smart fitting rooms, interactive kiosks, and mobile-assisted browsing create frictionless, personalized journeys that connect seamlessly to e-commerce. By merging rebranding strategy, digital innovation, and spatial design, CampbellRigg helps brands turn physical stores into connected brand hubs, boosting dwell time, loyalty, and conversion.
Today’s most visionary rebranding store concepts do more than showcase fashion, they embody the brand. Forward-thinking labels are collaborating with design agencies to transform physical retail into immersive brand worlds that communicate identity, values, and creative vision.
This evolution moves far beyond visual merchandising and décor. From interactive storytelling zones and curated soundscapes to digital installations and shareable moments, these modular environments are crafted to evoke emotion, spark curiosity, and deepen customer engagement.
Experience and Focus:
At CampbellRigg, we design the next generation of fashion retail, where rebranding, storytelling, digital innovation, and human experience merge seamlessly. Our agency helps global fashion clients reimagine flagship and high-street stores through strategic rebranding, immersive environments, and smart technology integration.
From concept to rollout, we unify physical and digital brand expression, crafting modular design systems and omnichannel experiences that enhance engagement and scalability. Whether it’s introducing mobile-assisted fitting rooms, self-service kiosks, or connected click-and-collect areas, our solutions are built to streamline journeys while preserving authenticity and emotional resonance.
We’ve partner with leading retailers to transform stores into digitally enhanced brand destinations. Each project strengthens identity, drives footfall, and creates a measurable uplift in conversion and customer satisfaction.
CampbellRigg bridges creativity and commerce, helping fashion retailers scale smarter, engage deeper, and shape the future of phygital retail.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
"I am very pleased with the very good job that Campbell and his
team have done to help us create our new look, and have no
hesitation In recommending CampbellRigg for their
excellent work in a very challenging retail environment."
layouts and optimized fashion retail design strategies.
into powerful in-store experiences. As shown in the images above and below, the new rebrand concept unites
design consistency with commercial performance, targeting a 20%+ sales uplift
through shopper-focused layouts and optimized merchandising.
layouts and optimized fashion retail design strategies.
"Schedule a consultation today and Get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
Whether it's a flagship hypermarket fashion store or a network of fashion convenience stores, we manage and execute projects of all sizes, efficiently and effectively.
From retail fashion trends to multi-format brand environments, our designs drive engagement, elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
